Small Business Trends

12 Tips: Stay Out of Spam Filters, Run a Successful Email Marketing Campaign

In today’s digital age, an email marketing campaign is necessary to every business model, equivalent to — if not more important than — a social media strategy and your company website’s mobile compatibility. It’s an evolved version of direct mailing and cold calling, but despite the many email marketing management ...

4 Ways to Conduct Market Research with Google

Let’s face it – we’re all on a quest to learn more about our customers’ needs. Consumer surveys, mailers, in-face talks, online customer stalking (what?) – you’ve done it all. And with good reason. The more you know about your customers, the more you’re able to create better user personas, ...

EU Cookie Laws: Why You Will Be Seeing More Cookie Consent Messages

Privacy advocates  in the European Union insist they serve the public interest, but critics say Internet cookie laws that became enforceable over the weekend will make things tougher for website operators and users alike.

The laws require websites owned by European companies and accessible to European audiences  to provide information ...

9 Ways to Make a New Product

If you’ve ever had an invention idea, now is one of the best times to be alive. Devices and machines are readily available to help you turn your idea into reality. If you’ve heard of the maker movement, also known as the Do It Yourself (DIY) movement, then you’ll know ...

Why You Need to Stop Writing So Many Sales Proposals

Sales professionals thrive on staying busy, but some sales proposal activity is just “busy work.”  Many sales executives think that getting to the proposal stage of a sale is a good thing, but if your sales team is constantly busy with writing sales proposals, you might be missing out on more lucrative ...

Google Introduces the Webmaster Academy

Google houses an incredible amount of information about how to get your site up, running and ranked in the dominate search engine. Between the Support pages, the information tucked away in Webmaster Central, the forums, and the content they share on blogs, any question a webmaster could have about their ...

Cisco Axes Tablet Due to BYOD (Bring Your Own Device to Work) Trend

Highlighting today’s news roundup is the announcement that Cisco plans to discontinue its Cius business tablet.  Reason:   employees are bringing more personal consumer electronics to work in place of devices provided by employers. The BYOD or bring-your-own-device movement, also called the bring-your-own-technology movement because it can include hardware and ...

It’s Not About Imitation, CopyCat or BandWagon Marketing

It’s about where your people are and what they want.  It’s about the ones who pay to get it. It’s about effective marketing.

Recently, Trendwatching released a brief on (R)etail (R)evolution that highlights four ways that e-commerce is transforming including the bridge between ...

7 Deadly Sins of Online Marketing for Small Business

Online marketing has become an important part of the small business toolbox. In order to reach consumers and grow your business, there are a variety of tactics and tools you can use – from online advertising to social media marketing to reputation ...