It turns out that small- and mid-sized businesses are loyal to brands with which they’ve had a good experience. This comes from a study commissioned by City Business Journals Network and administered by Kadence Business Research.
The study showed that 87 percent of both small- and mid-sized business owners develop a long term relationship with suppliers once they’ve had a positive experience with them. And, small and mid-sized businesses form lasting relationships in particular with those that tailor marketing programs toward their businesses.
The top brands among small businesses are: UPS, Kinko’s, Intel, FedEx and Dell.
Among mid-sized businesses the top brands are: FedEx, UPS, Cisco Systems, American Express and Southwest Airlines.
“These brands do an excellent job of keeping their fingers on the pulse of small- and mid-sized business needs,” says Ed Baker, publisher of Atlanta Business Chronicle and chief marketing officer for the City Business Journals Network.