Cosmetic dentistry is growing in a big way… and transforming dental practices in the United States. So writes Shannon Mortland in a Crain’s Cleveland Business article(requires subscription).
Elective dental procedures typically account for 20% of a dentist’s practice. That number is rising every year.
Dental practices seem to be booming as a result, with some dentists reporting double digit revenue growth each year.
Apparently, reality television shows that make over a person’s appearance have something to do with all this. They are causing consumers to be more aware of what’s possible today in cosmetic dentistry, fueling the demand for elective procedures.
And while women still account for nearly three-fourths of procedures, men are fast realizing the benefits of cosmetic dentistry.
The growth in cosmetic dentistry mirrors the growth in plastic surgery in the United States. Next thing you know, we’ll have a TV series. Instead of “Nip/Tuck” it will be “Drill/Cap.”