The New American Dream: Start a Business


A recent survey by Capital One and Consumer Action finds that 40% of Americans dream of starting their own business.

If 40% of Americans dream of starting a business, how does that percentage compare with other countries?

This post I did earlier this year suggests that America falls somewhere in the high end, but not the highest, in the range of the most entrepreneurial countries.

The United States generally would score as less entrepreneurial than many of the developing Asian countries and South America. But it tends to be more entrepreneurial than European and developed Asian countries.

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Anita Campbell - CEO

Anita Campbell Anita Campbell is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses, and also serves as CEO of

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  1. “You cannot escape the responsibility of tomorrow by evading it today.” – Abraham Lincoln
    Demi Moore

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