Running a business is always challenging. I’d be the last person to say it is easy.
But in many ways, entrepreneurs and small business owners have it good in the 21st Century. Never has so much advice and information been available, in so many forms.
In past times in history, information was incredibly hard to come by. For instance, during the Middle Ages in Europe, only the rich and powerful had access to information. It wasn’t until many years after Johannes Gutenberg invented the printing press that information became more widely available.
Fast forward to today. Consider just the information available online. Now anyone with Internet access can find information on websites in text, video and audio. You can have it delivered to you in email newsletters. Through the beauty of RSS you also can access information from multiples sites conveniently in one place through a feedreader program, and at central websites such as My Yahoo and My MSN.
Our strategy here at Small Business Trends is to provide small business information in multiple formats, through multiple channels. As a reminder, here are some of the ways:
- Experts page – from time to time we have experts give us their insights on trends impacting the small business market. For your convenience, we’ve assembled an index of all the experts’ insights on a single page: The Experts.
- Audio – at our sister site, SMB TrendWire, we offer audio recordings of small business experts. We now have 12 very substantive recordings, and we continue to add them regularly. You can listen to them online. All the recent ones are also available as podcasts that you can download to your iPod.
- Newsletter – every 3 weeks we issue a newsletter that is delivered to your inbox. The newsletter compiles the most popular posts and letters to the editor. In future editions we will be adding other content, as well. Right now if you sign up for our newsletter you will receive your choice of a free gift of a PDF guide. Visit our newsletter page for details.