October 31, 2014

Examples of Niche Marketing

Default-Image-20

Magazine SohoHere is an example of niche marketing: a brand new print magazine, called Magazine Soho. The publication targets not small business — a broad category to be sure. No, it targets a segment of small business: Soho’s — small office, home office workers. And with a particular geographic emphasis on southeastern Wisconsin, USA.

Magazine Soho is published by Cd Vann. I “met” Cd through online networking. Over the weeks, in between all the hard work of getting the magazine off the ground and the first edition in print, she and I managed to email one another and talk by phone.

Cd had this to say in her inaugural edition:

Call me a “serial entrepreneur.” Call me a free agent, micro business, or better yet, call me a Soho. But please, do not call me a “small business.” I think BIG! I am a property owner, a graphic designer, a web mistress and now, a publisher. I am poised for growth. I am constantly looking for ways to offer excellent customer service. I “work my net” while paying it forward.But to say that I am small is to imply that I do not have purchasing power. Don’t let the budget decisions of a few define us all. I have spent thousands of dollars on marketing, advertising and building my business — especially in office supply stores; they love me! I am a growing business. I am a Soho.

I know of other Soho’s across the United States; better yet, right here in the state of Wisconsin. These are the businesses that will never make the “million dollar income stream,” yet vigorously provide services for large companies through private, local and government contracts. Most importantly, Soho’s contribute to our economy via jobs, services, products and inventions.

It is because of these vast contributions that I am launching this magazine.

3 Comments ▼

Anita Campbell - CEO


Anita Campbell Anita Campbell is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses, and also serves as CEO of TweakYourBiz.com.

3 Reactions

  1. The Business & Economics Class

    ”The publication targets not small business — a broad category to be sure. ” – Does this sentance make any grammatical sense at all? NO! I hear you shout!! Well, just to let you know that while you were trying to be big and clever with the grammar, it REALLY hasnt worked, and needs changing to something even vaguely understandable!
    Many Thanks
    The Business & Economics Class, Burton on Trent, ENGLAND, UK

  2. Hi Business and Economics Class,

    Thanks for your comment.

    Are you saying that niche marketing doesn’t work or that the sentence doesn’t work? I couldn’t tell.

    Best,
    Anita

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>



Compare your business to the industry - Try our new tool