Small businesses often depend on having large companies as their customers. Their relationship forms a kind of business ecosystem.
Any small business owner who has ever had dreams of landing that BIG customer — the “whale” of the business world — won’t want to miss our latest audio recording from our sister site, SMBTrendWire.com.
Jill Konrath is the founder of a website called SellingtoBigCompanies.com. Recently Jill joined Steve Rucinski and me for a 45-minute recorded Conversation. In it she explains what small businesses need to do to snag that big company as a customer (hint: perseverance is a major factor).
Go here to listen to Jill (streaming or podcast versions available).