September 18, 2014

Profile of Small Business Online Behavior

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Fortune magazine has created a profile of small business, based on its own Zogby/Fortune Small Business survey of 2000 entrepreneurs, as well as other published surveys.

So what does it show about small business and online behavior? An interesting picture emerges:

  • 81% of all entrepreneurs plan to increase tech spending by 20% in the next two to three years
  • 68% say they’ll adopt new tech products in the coming year
  • 36% plan to buy laptops in the next year
  • 10% include blogs in their marketing plans
  • 51% of all U.S. small firms lack a website
  • 60% of all companies on the Internet use their site primarily to provide information about their business
  • 10% of small firms with websites use the site primarily to sell goods and services over the Internet
  • 26% of small firms use the company website both to provide information and to sell goods and services
  • One-third of all small firms have been affected adversely by a computer virus. Some 83% currently use antivirus software

Note: although the article doesn’t specifically credit the Hewlett Packard/Harris study we reported on back in May 2005, some of the statistics are clearly from that survey.

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Anita Campbell - CEO


Anita Campbell Anita Campbell is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses, and also serves as CEO of TweakYourBiz.com.

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