Fortune magazine has created a profile of small business, based on its own Zogby/Fortune Small Business survey of 2000 entrepreneurs, as well as other published surveys.
So what does it show about small business and online behavior? An interesting picture emerges:
- 81% of all entrepreneurs plan to increase tech spending by 20% in the next two to three years
- 68% say they’ll adopt new tech products in the coming year
- 36% plan to buy laptops in the next year
- 10% include blogs in their marketing plans
- 51% of all U.S. small firms lack a website
- 60% of all companies on the Internet use their site primarily to provide information about their business
- 10% of small firms with websites use the site primarily to sell goods and services over the Internet
- 26% of small firms use the company website both to provide information and to sell goods and services
- One-third of all small firms have been affected adversely by a computer virus. Some 83% currently use antivirus software
Note: although the article doesn’t specifically credit the Hewlett Packard/Harris study we reported on back in May 2005, some of the statistics are clearly from that survey.