There are 700,000 small business bloggers. At least, that is what Warrillow & Co. says, in its most recent weekly newsletter.
What’s more, these business bloggers shop online, and they network with one another online in fourms and discussion boards where they share information about suppliers. They are also a bunch of data hounds who are more likely than non-bloggers to read trade publications and visit industry websites.
I’d say that just about describes most of the business bloggers I know.
In short, they are highly influential among others in their peer group. Smart companies that sell to small businesses have caught on to the fact that they must court small business owners who frequent blogs, because their opinions are respected, and they know how to be heard.