http://smallbiztrends.com/2006/08/press-releases-are-for-search-engines.html Exploring the trends driving small business Fri, 25 May 2012 05:57:17 +0000 hourly 1 http://wordpress.org/?v= http://smallbiztrends.com/2006/08/press-releases-are-for-search-engines.html#comment-28320 Manoj Tue, 24 Oct 2006 04:39:02 +0000 http://www.smallbiztrends.com/?p=970#comment-28320 I couldn't agree with Lynne Meyer more --- while the utility value of press releases and how they are written may have undergone some changes, the fundamentals of what a good press release is should remain the same. As long as the press releases are written with the media and the end consumer in mind (by all means take into consideration the search marketing objectives), they should be ok. Unforunately, many releases get written solely with keywords for search engine optimization in mind. I couldn’t agree with Lynne Meyer more — while the utility value of press releases and how they are written may have undergone some changes, the fundamentals of what a good press release is should remain the same. As long as the press releases are written with the media and the end consumer in mind (by all means take into consideration the search marketing objectives), they should be ok. Unforunately, many releases get written solely with keywords for search engine optimization in mind.

]]> http://smallbiztrends.com/2006/08/press-releases-are-for-search-engines.html#comment-13373 Lynne Meyer Mon, 28 Aug 2006 10:35:38 +0000 http://www.smallbiztrends.com/?p=970#comment-13373 Hi Anita -- For those of us with a background in journalism and public relations, keeping this new factor of key words in mind is a bit of a new wrinkle. However, it doesn't preclude and certainly shouldn't interfere with the basics of good writing -- who, what, when, where and why -- and using the inverted pyramid style with the most important information first. Hi Anita — For those of us with a background in journalism and public relations, keeping this new factor of key words in mind is a bit of a new wrinkle. However, it doesn’t preclude and certainly shouldn’t interfere with the basics of good writing — who, what, when, where and why — and using the inverted pyramid style with the most important information first.

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