Latest Stories for September, 2006

 

Local Search – A Key Trend for Small Businesses

Local search is a rapidly evolving area. Local search, i.e., searching for local businesses and destinations, is an especially important trend for small businesses. Most small firms do the majority of business locally, within a 50-mile radius. Marketers and search engine professionals working for…

The Peak Experience

Your Business Blogger was backstage with Sean Hannity of cable FOX fame. He was about to give a speech to a packed house of 1,800. He looked great; sounded great. He was up. But he should have been down. In the small talk before his introduction and as he stashed his luggage — yes he carried…

Averting Disaster As a Small Business Owner

Drama — it’s in every small business. Just last week I was talking about it — how we small business owners face crises and skirt disaster all the time. And then, crisis struck again. It happened on Tuesday’s Small Business Trends Radio show. My guest was Steve MacGill, who…

New Tools for Selling Audio Information Products

It is getting easier than ever for consultants and entrepreneurs to sell recorded audio information in a one-to-many business model. Let’s say you have been consulting with individual clients, one-on-one, but now want to deliver your expertise to a larger audience. So you decide to set up…

Rest to get the Best from Your Small Business

Everyone does it. And no one seems to want to stop. Too much of a good thing can be wonderful, said Mae West. Or is it? An unusual trend among working people, is that people love to work and spend a lot of hours at the work they love. Every small business owner I have ever advised, worked non-stop.…

Apply for Small Business Awards, But Have A Great Story

Awards and recognitions have been a staple in the small business landscape for a long time. The good news is that awards are more popular than ever. Media publications, non-profits, trade associations, chambers of commerce, governments, even large corporations offer awards honoring small…

Small Business Optimism Down, Signals Economic Slowdown

The numbers are out for the August 2006 Small Business Optimism Index. They signal a slowing economy. The Optimism Index score dropped two points to 95.9 (1986 = 100), the lowest reading since March, 2003. What this means is that U.S. small business owners have less confidence in the economy,…

Google and Intuit Partner to Serve Small Businesses

This is a great time to be a small business owner. Technology keeps getting more powerful and easier to use. We have more options than ever to promote our businesses online, either inexpensively or free. Today’s huge announcement by Google and Intuit is one more example. The CEOs of Google…

Small Business Super Star Hiring Hassle

Microsoft can hire anyone (or anything) it wants. The business giant has one real point measurement for hiring. IQ There may be a lesson here for the small business owner. Your Business Blogger has interviewed, hired and managed (computer) coders, sales reps…and government bureaucrats. When…

Podcasts: Your Key to Understanding Venture Capitalists

Get ready for some name dropping. How about venture capitalists Guy Kawasaki and David Morgenthaler? The rock star of the venture capital world, and the senior statesman of venture capital, respectively. This little name-dropping saga starts this past week when Guy Kawasaki came to Cleveland,…

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