Creating Outstanding About Us Pages in a Small Business Website
The humble “About Us” page has a Rodney Dangerfield complex — it gets no respect in too many websites. Yet often it is one of the most clicked-on pages in your business website. What a missed opportunity.
My latest article at Inc Technology is up. In it I call on online marketing expert Jim Kukral, for do’s and don’ts for your About Us page. I also include links to other helpful tips for creating an About Us page.
The About Us page is one that is relatively easy to take advantage of — if you take the time. It usually does not require a lot of bells and whistles, just text and images that are interesting and compelling.
“Provide information about the business owner or team behind the business.”
This is right on point. Providing information about people behind the website and the business can be a deal breaker for small businesses, especially those that function primarily online.
Adding profiles for executive or managerial positions on your site makes your business stand out. There is also comfort in knowing that real people are behind the web site.
I think this is one area that is often over looked. I know ours is rather poor. I think adding a picture, offbeat facts, signature etc can help to bring more of a personal feel.
We used to have a pretty dull About Page until we began spicing it up about 3 or 4 months ago.
Now, it’s an internal favorite and a page we actively direct customers toward.
Not to mention, it’s also become one of the most enjoyable pages on the site for me to update and play with.
It’s here, if you want to check it out.
About Us
An article from the Small Business Trends blog points out that the “About Us” page on corporate web sites
About Us
Filed under: Axosoft, Marketing Note: This article has been imported from my Axosoft OnTime Community blog, “Angelo Coppola – Just OnTime Marketing.” All of the articles there will appear here. You can leave comments on these article by visiting m…