Comments on: How Word of Mouth Spreads — In Numbers and Pictures http://smallbiztrends.com/2007/04/how-word-of-mouth-spreads-in-numbers-and-pictures.html Exploring the trends driving small business Fri, 10 Feb 2012 04:39:28 +0000 hourly 1 http://wordpress.org/?v= By: One Man Band » This Week’s Carnival of the Capitalists is Up! http://smallbiztrends.com/2007/04/how-word-of-mouth-spreads-in-numbers-and-pictures.html#comment-135265 One Man Band » This Week’s Carnival of the Capitalists is Up! Fri, 20 Apr 2007 15:36:04 +0000 http://www.smallbiztrends.com/?p=1136#comment-135265 [...] The second-click-through award goes to Anita Campbell at Small Business Trends for “How Word of Mouth Spreads” because knowing how to harness the power of word-of-mouth is invaluable for a One-Man Band. [...] [...] The second-click-through award goes to Anita Campbell at Small Business Trends for “How Word of Mouth Spreads” because knowing how to harness the power of word-of-mouth is invaluable for a One-Man Band. [...]

]]> By: Michele Corey http://smallbiztrends.com/2007/04/how-word-of-mouth-spreads-in-numbers-and-pictures.html#comment-133663 Michele Corey Thu, 19 Apr 2007 00:19:55 +0000 http://www.smallbiztrends.com/?p=1136#comment-133663 Anita, Thanks for responding to my post at WordStreamz. Timothy and you correct that there will always be a group of people that don't follow through, but the power of word also means, and what interests me, that more than the amount of people that were tagged may participate because they want in on the action. The "right" mass appeal idea (product) has huge potential. Word of mouth blogging (AKA marketing) seems to work best when you are able share your unique input and / or have some type of emotional connection. In other words, connect with the What's in if for me? - (WIIFM). We're a smart bunch so if one is simply trying transparently toot their own horn for their own gain and then tags 5 people to talk about it, I doubt we'd see the same results we did with "5 Reasons I blog." Anita,

Thanks for responding to my post at WordStreamz.

Timothy and you correct that there will always be a group of people that don’t follow through, but the power of word also means, and what interests me, that more than the amount of people that were tagged may participate because they want in on the action. The “right” mass appeal idea (product) has huge potential.

Word of mouth blogging (AKA marketing) seems to work best when you are able share your unique input and / or have some type of emotional connection. In other words, connect with the What’s in if for me? – (WIIFM).

We’re a smart bunch so if one is simply trying transparently toot their own horn for their own gain and then tags 5 people to talk about it, I doubt we’d see the same results we did with “5 Reasons I blog.”

]]> By: Anita Campbell http://smallbiztrends.com/2007/04/how-word-of-mouth-spreads-in-numbers-and-pictures.html#comment-128868 Anita Campbell Fri, 13 Apr 2007 13:58:49 +0000 http://www.smallbiztrends.com/?p=1136#comment-128868 Hi Timothy, I think you make a valid point that bloggers like to write about themselves. But I would suggest two things: (1) Many bloggers do, in fact, write about products and businesses. (2) The more newsworthy or unique or notable the business or product, the more likely bloggers are to mention it online. My comments assume there is a reason to write about the business in the first place. It's up to the business owner or management of the business to make sure that things happen in the business that trigger bloggers to write about it. Best, Anita Hi Timothy,

I think you make a valid point that bloggers like to write about themselves. But I would suggest two things:

(1) Many bloggers do, in fact, write about products and businesses.

(2) The more newsworthy or unique or notable the business or product, the more likely bloggers are to mention it online. My comments assume there is a reason to write about the business in the first place. It’s up to the business owner or management of the business to make sure that things happen in the business that trigger bloggers to write about it.

Best,
Anita

]]> By: Timothy http://smallbiztrends.com/2007/04/how-word-of-mouth-spreads-in-numbers-and-pictures.html#comment-128290 Timothy Fri, 13 Apr 2007 01:42:55 +0000 http://www.smallbiztrends.com/?p=1136#comment-128290 The math looks good, but I doubt that it really applies to "business" in general. Blogging is unique in that the blogging itself is the "business". So writing a blog on "Top 5 reasons I blog" works for the blogging business. All bloggers have the incentive to write their own entries on the topics because they would be promoting their own business. But it is less likely for them to write about other people's business, whatever they are, unless that entry will "increase" their business (e.g. traffic). The math looks good, but I doubt that it really applies to “business” in general. Blogging is unique in that the blogging itself is the “business”. So writing a blog on “Top 5 reasons I blog” works for the blogging business. All bloggers have the incentive to write their own entries on the topics because they would be promoting their own business. But it is less likely for them to write about other people’s business, whatever they are, unless that entry will “increase” their business (e.g. traffic).

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