Seth Godin has become one of today’s most recognizable marketing voices. Most people would agree he has been VERY successful.
When you do a Google search for “Seth,” the first entry returned is for Seth Godin.
Yes, he’s THAT Seth. He needs no last name to be found…
Laura Bennett, the CEO of Embrace Pet Insurance, and one of our guest experts here on the topic of pet industry trends, invited me to write about my pets over at the Embrace Pet Insurance blog. Having been an observer of the trend of catblogging, I decided to give it a try.
My little essay about…
Today it’s popular to start a side business while being employed somewhere else. My Shanghai-born friend Annie says the Chinese even have a saying for it: “riding in the big boat while carrying the little boat.”
But one entrepreneur tells a horror story of the pitfalls of starting…
RSS subscribers are finally reaching the point where the numbers are meaningful.
Recently a couple of industrious souls have compiled lists of blogs with large numbers of RSS subscribers, using statistics from RSS tracking service, FeedBurner.
You can find one list of the Top 100 feeds over at…
Creative marketing goes a long way when you are an entrepreneur.
Take Jim Kukral. He is one of the most creative people I know in the online world. He’s always coming up with new ideas for getting attention online. The fact that I consider him a friend and he’s located here in the…
Do you have a disaster recovery plan for your business?
Uh huh. You’re probably just like 71% of small business owners — you don’t have one.
It might seem intimidating to put one together. I remember working on the mother of all disaster recovery plans in my corporate days. It…
A study released just last week by the U.S. Chamber Institute for Legal Reform found that small businesses bear a disproportionate burden of tort liability costs. This is the second study (I reported on an earlier study two years ago).
This study evaluated small businesses with less than $10…
Bluetooth is blessed and cursed by an unusual, even bizarre name.
Blessed because the name is memorable. Cursed because it makes the technology behind it seem unnecessarily mysterious and intimidating.
But it really is not all that mysterious.
Bluetooth creates a personal wireless cloud around…
Economists tell us that the past five years have been a glowing time for the U.S. economy, with a robust expansion. However, being in year six of an economic expansion, you can’t help but wonder, “Just how long can it last?”
The NFIB’s Small Business Optimism Index for April…
The April 2007 Discover Small Business Watch, a survey of small businesses with five or fewer employees, found that the gyrations of the stock market have little to do with the day-to-day running of a small business.
That’s what the majority of small business owners say. Sixty-eight percent…
aka Ms. J
Co-Founder of Understanding Marketing
Lead Designer, The Deep End
