Latest Stories for June, 2007

 

Marketers Listen Up: Boomer Women are Happier and Wealthier

Editor’s Note: In this week’s guest column, Mark J. Miller presents another look at Baby Boomers (those born between 1946 and 1964). This time it’s an in-depth look at Baby Boomer women age 50 and up, along with some ideas for businesses designed uniquely to serve them. If you…

Promote Your Business at JumpUp by Intuit

Not long ago on my radio program my guest was Kira Wampler, Marketing and Community Leader of JumpUp.com, by Intuit. Kira gave some inside insights into the many activities that Intuit is involved in to support and assist small businesses. You may know Intuit from its flagship product, QuickBooks,…

Entrepreneurs Get Their Best Ideas During Down Time

The latest Small Business Monitor report by American Express OPEN says that over one-third of entrepreneurs use down time — time when they are not technically working — to come up with creative ideas for business: More than one-third of entrepreneurs (35%) report coming up with their…

A Good Use for MySpace

With so many exciting Web 2.0 applications, you can quickly get the idea that the only place innovation happens is in Silicon Valley. And maybe Boston and Seattle. But innovation takes place quietly all over America. It even takes place in former high-flying cities of earlier generations —…

Achievable Green Initiatives

A growing trend in business is the emphasis on sustainability — “green” business practices. Most of what you read about green initiatives in business relates to large corporations. Large corporations tend to grab headlines with their big goals (“selling 100 million…

Top Five Small Business Internet Security Threats

Editor’s Note: A key trend coloring the world of small business is how our computers have transformed into critical business systems that we cannot function without. But don’t think your computer systems are safe from attack because it “won’t happen to my business.”…

Selling Pet Products Through Home Parties

This week’s company profile is Shure Pets. Shure Pets combines home parties with pet products. If you’ve ever been to a Tupperware party (men, don’t laugh — some of the top Tupperware sales professionals are men), then you know the business model. Shure Pets has a line of…

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