Dell, the computer makers, just launched a new line of computers designed specifically for small businesses, called Vostro. (Yeah, Dell!)
Last week they held a town hall meeting in New York for the launch, featuring Dell CEO Michael Dell. Guess who got to be the emcee of the event? Ramon Ray of SmallBizTechnology.com.
I was excited to see Ramon introducing Michael Dell in the video of the event. Naturally, I had to ask Ramon how he came to be introducing Michael Dell.
The story he told me is one that speaks to the power of an entrepreneur being a Web publisher and working at it consistently and persistently.
In an email, Ramon told me this about how the master of ceremonies gig came about:
Well, I received an invitation from Dell’s PR team to attend the Dell launch of Vostro.
I asked if I could take a few minutes to interview Michael Dell, face to face, not just in the press briefing. I was told no — he did not have the time.
A few hours later, I get an email that evening asking me to call Dell PR. The next thing I know they ask if I could lead (yes emcee) the event!
So I spent about 15 minutes giving a few guidelines to the audience and also shared with the audience a study done by a small business research organization, before the web cast started. Then the web cast started and I spoke a few more words and introduced Michael Dell!
I do attribute this primarily to my blog. Of course just because one has “a” blog does not mean you’ll get to meet or be with some famous person. However, a blog with useful content, at the right time, seen by the right person can lead to some interesting opportunities for a blogger.
Ramon and I have talked several times about how inadequate the labels “blog” and “blogger” can be. Why? Only because they’re limiting words. They conjure up stereotypes that really do not fully describe what either he or I do with our online publications.
But I will say this: no matter what you call it — a blog or an online magazine or a website — having a Web publishing tool like blogging software has made it possible for individual entrepreneurs to gain a voice. And for those, who like Ramon, cover a topic regularly and have stuck with it over a period of years, it brings a level of credibility that would be hard to otherwise attain.
I’m sure it wasn’t the blog alone that led to Ramon’s emcee invitation. Rather, it was Ramon’s reputation for covering small business technology — gained over a period of years writing SmallBizTechnology.com week in and week out. Persistence pays off.
Meanwhile, watch the video of Dell’s Vostro launch event.
Even if you don’t have time to watch the entire video (it’s 51 minutes), try to catch part of it. It’s well worth your time.