Latest Stories for September, 2007

 

Search Marketing Seminar – Search Made Simple

Over 340 million people search the web everyday.  The question is:  how many of those searchers are making their way to your website?  If the answer is “not enough,”  then please join me at the “Search Engine Marketing Made Simple” seminar in Columbus, Ohio on October…

You Can Make Money Even as Your Industry Declines

A recent article by Geoff Williams in Entrepreneur.com lists 10 industries that will be extinct in 10 years.  Among them are: telemarketing, used book stores and camera film manufacturing — just to name three. Interestingly, however, he does not predict that most will be 100% gone. …

Perfect Technology Tools: The 90% Rule

Editor’s Note: Aaron Smith joins us once again, this time explaining how you can take advantage of free or low cost software tools – IF you have reasonable expectations about them. That’s where the 90% rule comes in. By Aaron Smith I have seen it happen so many times throughout…

Desktop Widgets: The Latest Online Marketing Strategy

Back in April I wrote about the explosion in using widgets to add functionality and interactivity to Web pages (Widgets Reproducing Like Rabbits in 2007). Widgets are part of a bigger trend: the cut and paste Web.  Instead of content being tied to one particular Web page, content is…

Knowing When It Is Time to Expand: Gut Instinct or Planning?

Business owners always want to know, “when is the right time to expand?” I wish there were a magic answer.  If there is one, I don’t know anyone who’s found it yet.  Most business owners tell me they rely on gut instinct to one degree or another.  Gut instinct is that…

Blog Roundups: Screensavers, Plagiarism, and Business Cards

Three good blog carnivals are now posted for you to explore: Carnival of the Capitalists is up at the Virtual Handshake. Must read entry: Marketing Deviant’s advice about using screensavers to market your company. Carnival of Small Business Issues is available over at Edith Yeung’s…

The 3 Most Asked Questions About CRM by Small Business Owners

Editor’s Note: I am very pleased to introduce Brent Leary, who joins us as a featured expert. CRM is a term you hear more regularly today. But many business owners have only the fuzziest idea what it is. Brent helps us cut through the clutter. By Brent Leary The three questions I get asked…

Business Awards Can Attract and Retain Employee Talent

GotVMail.com is a business that has been racking up awards and recognitions right and left. For instance, recently they were named a “Rising Star” in Deloitte & Touche’s Technology Fast 50.  Earlier this year they were named to the Inc 500.  The company also won a 2006 Best…

New Business Ideas: Cell Phone 2.0

Everybody has a cell phone nowadays. It has become an indispensable part of our lives. The cell phone has evolved from its humble beginnings as a communication tool into a super gadget that offers us many useful services and resources, thanks to enterprising entrepreneurs with brilliant business…

How to Choose a Business Credit Card

If you are like many business owners just getting started with your business, you probably use your personal credit card to pay for business expenses.  Most of us don’t even think twice about it.  We just pull out that personal card and start paying business expenses.  No fuss, no…

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