SmallFuel Marketing has published a series of nine different articles with the basics for marketing a small business. The place to start to read the entire series is at: “Small Business Marketing 101: A Guide to Growing Your Small Business.”
I especially liked the article with nine ways to promote your business. All of the ways are free or cost very little — they are sure to be within the budget of even solo entrepreneurs and startups on shoestring budgets.
SmallFuel Marketing is a marketing system put together by two young entrepreneurs, Mason Hipp and Natalie Miller. There are a number of marketing systems today, but this one seems easy to comprehend, won’t cost you an arm and leg, and doesn’t require a marketing degree to be able to implement it.
It’s good to see fresh new faces and approaches — all driven by the ease of getting on the Internet today. Ten years ago it would have been highly unlikely I’d even have known about SmallFuel Marketing, let alone be able to write about it myself.
Wow…this was a blast from the past. Marketing from 10 years ago. When affiliating was all the rage, along with banner ads and viral marketing was just starting out. But you’re right, 10 years ago you probably wouldn’t have been able to find SmallFuel or any other marketing system as easily as you can now.
Hi Jack, actually I consider it “timeless” marketing.
Not every small business is into new media and cutting edge marketing. I attended the recent Inc 500 event with many highly successful companies. One of the speakers mentioned how small a percentage of the Inc 500 had blogs. I forget the exact percentage but it was well under 10% and the speaker mentioned that the percentage was even lower than the Fortune 500 who had blogs.
Anita
Hi Anita,
I ran across this site a few weeks ago (I think via a news RSS) and thought that it was fresh – and that it would appeal to a specific segment of the small business market (which is huge).
Hats off to them for getting their message out there so that they showed up on our computers (hats off to you for giving them a mention).
It is a sad statement you make about the Inc 500. An even sadder one is that according to many reports, over half of all small businesses still don’t have a website. A fact that companies like Yellow Pages are well aware of and offering to post the ads online for businesses.
Perhaps Web 3.0 will have something that will help them finally get online.
Cheers,
Dean
I think their list of ways to promote can be very useful for someone just starting out. A lot of new business owners are clueless where to begin, this will get them a great start.
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