Latest Stories for November, 2007

 

Are We any Closer to Relief from Escalating Healthcare Costs?

Anybody who has had to see the doctor or fill a prescription recently wants to know the answer to this question: just when will we see relief from high healthcare costs?  The short answer is: don’t hold your breath for major changes in the law before the 2008 Presidential…

How Online Networking Expands Your In-Person Networks

I’m a big proponent of business networking online. And I read something today that hit home: FACT: The best online networks increase your face-to-face networks. I have found the above statement to be true — my online networking definitely has led to more in-person…

Will Amazon “Kindle” a New Lifestyle Trend?

The big announcement in November was Amazon’s Kindle eBook reader. Reviews are rather more polarized than mixed — some people hate it, some love it. I love it. I’m all for Kindle and any other technology that delivers convenience and enhances the quality of my life without further…

How GotVMail Gave Us a Combined Phone Presence Across 150 Miles — From Our Desks

The telecommunications area is changing so quickly it is outrunning the capacity of the small business community to stay knowledgeable. As I talk with business owners, I get a sense of some confusion due to the wide variety of options. That’s why I have been writing a lot about telephony…

SmallBusinessEdge.com Offers Valuable Business Research

Small Business Edge is a new resource for small business owners, just launched.  The site has articles about starting, managing and growing a business.  It also has a section about saving a business in trouble, too (with a red button, no less).  Today’s community sites are not just…

New Business Ideas: Common Scents

If you’re an entrepreneur, it’s common sense to use smells, scents, fragrances and odors as an incentive to lure consumers to purchase your products or services. After all, our sense of smell is part of our basic instincts without which many of our most important and significant…

Video: RSS in Plain English

If you do a lot of reading of news, magazine and blog sites on the Web, chances are you’ve run across the little orange RSS icons. Maybe you even are a pro at using RSS feeds, in which case you can skip this video. But, if you are still learning how to use RSS feeds, watch this Commoncraft…

Business Reading for a Friday

This week’s Carnival of the Capitalists roundup is available at SEO ROI. Be sure to check out Nikole Gipps’ entry about the Art of Quitting, which she describes as “the calculation of the exact right time in which quitting will advance you in business, not hurt you.” For…

Being the Boss is Overrated

Remember the Peter Principle, about people rising to their level of incompetence. There’s also the Dilbert principle: “The most ineffective workers are systematically moved to the place where they can do the least damage: management.” – Scott Adams This comes up recently…

How A SitePal Avatar Increased Newsletter Signups 144%

Not long ago I wanted to increase newsletter signups here at Small Business Trends.  So I conducted a test using my SitePal avatar — or animated character — to see whether it could be used to drive signups.  The results of that test wildly exceeded my expectations.  The avatar…

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