I just got done reading a classic post on Brian Clark’s CopyBlogger site on how to write magnetic headlines and thought I’d try my hand at magnetism here. Now I’m not sure how magnetic this headline is, but I’ll bet any self-respecting Seinfeld fan would at least have to read at least this much before deciding what to do next.
Anyway I recently bought a few domain names for a project I plan on doing sometime in the future. I may use it in 2008, or possibly in 2018, but I thought I better try to grab something now instead of waiting and potentially miss out on a name that may prove to be a valuable Web property that could drive traffic to my future site. So as I bought my latest domain name I realized that I had purchased over 30 domain names over the years. I still own many of the ones I originally bought. And some of them haven’t been used as of yet, but at about $10 a pop it’s worth it to grab a few good ones even if I’m not sure when (or if) I’ll use them. Because a good domain name is still one of the cheapest and most effective ways to market your self or company on the Web. So here is the good, bad and ugly of my experiences with the Domain Name Game:
Why: My company’s name is CRM Essentials
The Good: It had “crm” in it, it’s straightforward, and it’s pretty easy to remember
The Bad: crmessentials.com was available and I didn’t get it. That was dumb. First mistake was thinking it looked better having a hyphen. Next mistake was not spending the extra $10 to get the domain anyway. Later the domain was acquired by a company in Redmond located on One Microsoft Way. Any ideas on who this is?
The Ugly: I should have fought my cheap instincts and spent the extra couple of bucks and got a few extra domains that were close to the one I bought. You should too. And still try to get a “.com” domain if at all possible … without hyphens.
Why: Well, my name is Brent Leary.
The Good: I never have any trouble spelling it. Besides that, it’s great for blogging purposes. Or if you’re intending to bill yourself as a subject matter expert in your field it’s always cool to have a site with your name. And if you meet someone at a networking event, it’s a good chance that when (not if) they search Google for your name they will find at least one link in the results list. Plus if people know how to spell your name they’ll always be able to get to your site.
The Bad: Nothing bad on this one
The Ugly: Ditto
Domain Name: FindCatchKeep.com
Why: I use this term a lot when explaining that CRM is all about finding, catching and keeping good customers.
The Good: It’s catchy and pretty easy to remember, and type. And since I use it quite a bit in presentations and speaking engagements, it seems to hit home with folks. And I just like it!
The Bad: It doesn’t stand on its own, meaning these words don’t make up a phrase or term usually searched for, so no one would really stumble upon this. It would take some real branding for it to really catch on. And it’s not active yet.
The Ugly: I am planning on giving an award recognizing a crm vendor who demonstrates a strong commitment to small businesses. I was going to call it the Find, Catch and Keep ‘Em award and use this domain as the award site. But on further contemplation, and knowing how people like to use acronyms for things, I decided I should probably go with another name … think about it a bit and you’ll know why. So instead I’m going with the CRM Catch And Keep ‘Em – no problems with the CRM CAKE award – at least not yet. So just be careful and really think about the names before you buy it But I’ll still find a way to use FindCatchKeep.com some way because I like it!
Domain Name: IntrovertedMarketer.com (not activated yet)
Why: It’s the theme and partial name of the book I’m writing
The Good: It’s another easy to remember, two word name that’s straightforward. And it explains the main character of the book – a guy with an accounting degree, a coding background and terrible face-to-face networking skills, who uses social media to go from total obscurity to slightly-less-than total obscurity, all from the confines of my … I mean his home office.
The Ugly: I’ve still got a lot of writing to do. But as far as the domain goes, there’s really nothing ugly to report.
I could go on with this but I won’t bore you. Although, I do own one domain name that someone offered me $500 for, but I turned them down because I may need to use CRM2.org at some point. Anyway I think it’s important to consider buying domain names even if you’re not sure when or if you’ll use them. With websites being ridiculously easy to put together, it’s making more and more sense to grab up domain names for marketing purposes. In fact some people have made millions buying and trading domain names.
So if you have a new product or service, buy a domain and build a special site for it. Thinking about writing a book, buy a domain for it for promotional purposes. Doing a contest, buy a domain for it. It just makes sense to spend some time picking out domains every now and again to have handy just in case. It could be the best $10 you invest in your business.
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About the Author: Brent Leary is a Partner of CRM Essentials. Brent also hosts Technology For Business $ake, a radio show in the Altanta, Georgia, USA area about using technology in business.