Last Call to Get Your Marketing Secrets In
We’ve had a fabulous response to the “Best Kept Marketing Secrets” article here. If you recall, in that article we started with tips from the experts. Then we invited you to submit your own marketing secret.
Then we said we would take the best comments and include them in a downloadable PDF document.
This is last call: The cut-off date for getting into the downloadable PDF document containing the marketing tips will be February 20, 2008. That’s next Wednesday.
I know the comments section is wild. If you don’t have time to read each comment to check for duplication, I encourage you to submit your best-kept marketing secret anyway.
Just try to be as narrow and specific as possible in your advice. The more narrowly-focused your tip, the more likely your tip will be included.
Cartoonist, Andertoons Cartoons
Contributor to the book Designing Social Interfaces
Freelance Writer
The meaning of the adjective radical is “not bound by traditional ways or beliefs.” Here are the “must dos” of a seasoned business unit’s radical salesperson and marketer.
No stone goes unturned in your search for new leads and clients; no sales idea is too silly or stupid to try; you sell to everyone, every day, no matter what their size; you sell more than you market; you utilize yield management techniques; you just do not leave collateral, you collect a database for follow-up; you go down swinging and then get back up for another round; you are always in “selling mode;” you network, not just talk to people; you are “it,” no one but you can make it happen; when you fail, you succeed by learning from it; you start your day with a goal and focus on its achievement; you look for ways to sell to prospects that others are not; you carry your business cards with you everywhere; wherever you go you see a future client; no matter how many no’s they have given you, you write down phone numbers from passing businesses on the street; you see customer obstacles as an opportunity to get testimonial referrals from them by meeting their expectations; you work on the probability theory; you radiate confidence and bring direction to clients; you take ownership of your sales 100%; you are out finding new revenue generation that your competition never knew existed and selling to them before they do; you see doors of opportunities, not slammed ones in your face; you are asking for the sale every time, in all possible ways, with each client you communicate with; you are a relentless “door knocker” and grass roots marketer; you look at your sales reports for new business that purchased from you; you drive the desire and passion for each sale with every presentation; you fight tooth and nail to retain a client and make new ones every day when you come into work; you smile until it hurts just to go to bed and wake up to attack your business leads all over again tomorrow.
Are you ready for the challenge? Are you ready to become a radical salesperson and marketer for your business unit? Why not? Are you afraid to get a little emotional about your sales and marketing? Only emotional selling sells to clients on a regular basis with consistency. No one wants an order taker in their sales department; your product line is not that special to afford you that luxury. If you are not emotional about the product line that you represent, your sales will never reach full capacity.
Keep it (sales and marketing campaigns) simple (KIS theory) for the biggest bang with the fewest bucks! Oh, by the way, do you know whay the above sentence is so long? Because it is aggressive and unconventional and “not bound by traditional ways or beliefs,” just like what a radical sales and marketer for your business unit needs to be.
Go be radical today!
Anita, what do you think about your SitePal avatar? I saw your photograph, then the avatar – they do resemble each other, yes?
I visited http://www.smallbiztrends.com/2008/02/advance-review-of-execution-revolution.html/ and see you’re impressed by Gary. I don’t know his work.
My work is a “writer’s time liberator” transcribing interviews so you can do what else, write. If this helps, I’d be pleased to be in the wings until you need me, or better, check out http://www.VerbatimIT.com or phone 802-578-3789 before you’d be in a karrunch.
Thanks for reading.
Alan Kelly, freelance, owner/operator
Verbatim Instant Transcripts
(since the days of luggable computers, and before AOL had mail)
Advance Review of Execution Revolution by Anita Campbell – I’ve met Gary several times and interviewed him by phone. Every time, I walk away feeling inspired from the inside out. Gary’s Story – And Why it Adds so Much to the Book. A lot of people write business books, but few bring the …
I am always amazed when I go to a great forum or blog like smallbiztrends.com
I would expect to find thousands of comments from business people everywhere!
I think what is really needed is a wake up call.
I am going to keep coming back here, and talk about two huge problems.
1. Never before have we had so many choices for advertising, even a small
contractor is spending thousands of dollars per month .
2. Home owners tired of the endless scheming of marketers tuned out years ago.
Until They need someone then It’s search and research, call and recall.
Big Rule here, The First business in the consumers mind wins!
Oh yea, one more , Is your business easy to find and buy?
Don’t make me Think!
Many a small service business lose the opportunity to network while they are performing a job. Perhaps you can direct one of your posts to help these poor people who do not have a clue. This is a great site.
Thanks
How about using the back of your Business Card to state 5 or 6 things that your company does for the customer. This is prime real estate and normally is left blank. What a waste!
Join a social network, e.g. Toastmasters and practice to do your pitch when the time is right Engage in in different types of storytelling and give your customers a keepsake / memento stuff in order to spread the good word around to other potential customers.
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