One of the trends that many big companies have been slow to recognize — but smaller nimbler companies have jumped on — is the market of Internet entrepreneurs. Internet entrepreneurs means businesses that are online-only or have an online business model, or where a substantial portion of the business involves online operations.
Such businesses have unique needs that are very different from their more-traditional, brick and mortar cousins. Online businesses tend to be heavy users of online software applications. They conduct a higher percentage of their business processes and transactions online — they may invoice online, buy products primarily online, pay bills and invoices online, and prefer to be paid online as well.
They are naturally more savvy when it comes to social networking, because after all, that’s where they get most of their business from. Many are freelancers and often hire other freelancers or small businesses, instead of hiring employees.
Blogtrepreneur has come up with a list of 101 useful resources for online entrepreneurs. This list is useful in 3 respects:
(1) Obviously it is a helpful list of services for online entrepreneurs — you’re bound to find a few useful resources.
(2) The list is revealing in how this segment of online entrepreneurs work and operate their businesses. It’s very telling in what’s important to them and what products they need. A list like this is a form of “word of mouth.”
(3) The majority of the products and services on the list are by smaller companies (with obvious exceptions like Google and PayPal). Smaller entities have been fastest to catch on to what this market segment needs, often because it is what THEY themselves needed and so they created a solution to meet their own needs.