Latest Stories for April, 2008
Why Online Community is a Hot Topic
A recent trend is the increasing attention by small businesses on building and growing communities online. The word “community” is hot.
Take a look at this Google Trends graph comparing the terms “online community” (in red) and “online content” (in blue):
Look…
The Small Business Leader You Have Probably Never Met
There’s someone in Houston, Texas who you’ve probably never met. But he is a very influential person in the world of small business.
Last week I finally got to meet the elusive Robert Clough. And his supportive wife, Heidi.
Robert Clough operates a family of small business sites under…
Startup Failure Rates — The REAL Numbers
I’m writing today’s blog in the hopes of getting accurate information on new business failure rates out into cyberspace in a way that the search engines will find it quickly. There is a huge amount of misinformation on the Web about new business failure rates that gets cited and…
A Business Made of Sharing Others’ Advice
Kare Anderson is a two-time Emmy Award winner, a former NBC TV commentator and a former Wall Street Journal reporter. And we are lucky to have her participating freely on the Web in blogs and in podcasts.
If you don’t know Kare, she’s definitely someone you should get to know.
Kare is…
Does Your Business Have a Niche or Specialty?
Recently I was at a conference (Small Business Marketing Unleashed) that got me to thinking about the importance of having a distinctive specialty or niche for your business.
Think about this: have you ever had the frustrating experience of visiting a website or talking with someone for a half…
Book Review: 365 Personal Brand Marketing Thumb-Rules
In Vikram Rajan’s “365 Personal Brand Marketing Thumb-Rules: Daily Reminders for Rainmakers: Lawyers, Accountants, Financial Planners, Real Estate and Health & Wellness Professionals”, you get to actually be the author of your own business’ destiny.
In my copy, there…
Develop Customer Loyalty Through Awards and Recognitions
Creating customer loyalty doesn’t have to cost a lot. Often it just takes a little investment of time.
One way to rack up customer loyalty is to spotlight your customers and bring them some recognition and free PR.
Just today I ran into a perfect example of this.
While I was over at the…
Time-Generating Resources for CEOs
Time is precious. It’s maybe the most precious resource. Once lost, it’s never regained. Moms of children know this all too well. CEOs, regardless of their company’s size, recognize the value of time. Today’s competitive pressures force CEOs to squeeze the most out of…
Introducing Newest Expert — Zane Safrit
I am delighted to welcome Zane Safrit as a regular monthly columnist here at Small Business Trends.
In addition to being an all-around nice guy, Zane is the former CEO of Conference Calls Unlimited. He grew that company and its revenues by 80%. And he did it during a time when the entire…
Part 3 of Logo Redesign — and Win a Free Logo Design Yourself
Editor’s Note: This is Part 3 in our series about designing a new logo. In the previous installments, I outlined steps in the process of having a professional logo designed through Logoworks by HP. I now have been through three different rounds of of logo design and revisions. (Go here to…
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