Creating customer loyalty doesn’t have to cost a lot. Often it just takes a little investment of time.
One way to rack up customer loyalty is to spotlight your customers and bring them some recognition and free PR.
Just today I ran into a perfect example of this.
While I was over at the Elance site (where I posted a guest blog article), I noticed they announced the winners of a contest for best websites on Elance. The contest was designed to recognize small businesses that had gotten a website built using a service provider they found through Elance.
The awards offer multiple ways for the customer to get highlighted and recognized:
- The winners get profiled on the Elance website.
- The winners get a little winner’s ribbon/emblem they can display on their websites, in company newsletters, and in brochures.
- And of course, winning an award is a great trigger to send out a press release — not to mention a source of pride.
Imagine the waves of warmth that come from the customer due to the positive recognition.
This particular award program worked on several different levels. Not only did it recognize the customers, but it also recognized the Web developers. And because Elance brought the website owner and the developer together, I am sure it will bring positive payback for Elance, too.
It looks like all of the website owners who went to Elance for their sites are small businesses. The winner is a Hyundai dealership — Falcon Hyundai — from New York. As an interesting aside, some of the other website owners happen to be from around the world (commerce definitely has gotten global).
If you are looking for ways to develop customer loyalty, think about starting an award or “spotlight” program. Or look around you and see if you can enter one of your customers into a third-party award program like Elance’s.