November 24, 2014

Small Business Contest: Creativity, Branding Create Competitive Advantage

HP Small Business Contest - creativity plus brandingOne of the myths about starting a business is that “all the good ideas are already taken.”

However, the most compelling businesses may simply involve a new and different take on an established type of business, product or service. A little creativity helps sets them apart.

Just when you think there couldn’t possibly be anything new and unique about a jewelry business or a kids’ party business or children’s clothing, you see some fresh twist. That was the case in a recent small business contest I helped judge.

Special congratulations go to the following winners of the HP “What do you have to say?” Small Business Contest:

  • Grand prize winner: Jan Thomas, owner, I am enough bracelets, Mission Viejo, California. Thomas started “I am enough bracelets” to promote positive self-esteem among young girls. Her homegrown business sells bracelets with messages such as, “I am enough” or “Unconditionally Loved.”
  • First prize winner: Ebony Martin, president of Ride N Zone, Desoto, Texas. Ride N Zone provides all-inclusive private indoor parties for children, promoting physical fitness with kid powered rides and safety awareness on the road.
  • Second prize winner: Nicholas Curry, COO of My Little One Inc., Roanoke, Texas. My Little One Inc. is a children’s apparel retail company that provides quality merchandise at affordable prices.

The winners receive HP and/or Logoworks services/products to help them build their brands and further differentiate their businesses in the marketplace, creating competitive advantage.

As an aside, one of the other judges was Lauren Simonds, managing editor of SmallBusinessComputing.com. I met Lauren earlier this year and was very impressed with her knowledge of the small business space. Lauren and I joined Paul Brockbank, VP and General Manager, HP SMB Services to round out the judging panel.

And congratulations to all who entered the contest.

6 Comments ▼

Anita Campbell - CEO


Anita Campbell Anita Campbell is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses, and also serves as CEO of TweakYourBiz.com.

6 Reactions

  1. Congrats to all, but I especially like the bracelets! What a great idea!

  2. Congratulations to all. The bracelets do have a wonderful positive message for young girls.

  3. I love the bracelets idea.

    What a neat contest for HP to sponsor!

  4. I like the mention of creativity when starting a business.

  5. My philosophical take on the bracelet idea is that young women (and men) should learn to pronounce the word “ego” (I am) and understand the meaning of your own life as the standard. In order to love someone, you have to learn to say the word, “I” (love you)!

    Best Premises,

    Martin Lindeskog – American in Spirit.
    Gothenburg, Sweden.

  6. What an inspiring contest! There are so many new ideas…just start clicking links and you can get lost in the power of imagination.

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