April 21 – 25, 2008 is National Small Business Week in the United States.
Are you doing anything to participate that week — perhaps thanking your small business customers?
Each year the President of the United States kicks off Small Business Week by signing a proclamation recognizing small businesses. The U.S. Small Business Administration also hosts a series of events that week.
This year everything seems even more organized than ever. For the first time National Small Business Week has its own dedicated website.
The National Small Business Week website specifically recognizes the importance of small businesses, noting:
In 2008, National Small Business Week will honor the estimated 25.8 million small businesses in America. Small businesses are the backbone of the American economy, and their impact is huge. They represent 50 percent of the non-farm GDP. They also create 60-80 percent of new jobs in the country. Through the work of entrepreneurs, jobs are created, families are given hope for a better life, and indeed, whole communities are transformed. National Small Business Week is an important moment to showcase and recognize some of the most successful and inspiring of these entrepreneurs.
During that week the SBA will host a 3-day event in Washington, D.C. with discussions in the following five areas:
Healthcare – Cost and Coverage
Trade – Going Global
Energy – Meeting the Energy Challenge
Procurement – Secrets of Building Alliance Partnerships
Financial – Investing in the Future
The activities culminate in an awards ceremony where the Small Business Person of the Year will be named.
How Can You Get Involved?
If you’re not attending the festivities, you can still participate.
Do you offer products or services that benefit small business owners and small biz customers? Consider piggybacking on National Small Business Week with a special small business offer. Perhaps a limited time discount offer that week. Sometimes vendors will extend the offer for the entire rest of the month of April.
Another option is simply to send out an email thanking your small business customers that week — show them you appreciate them.
I’m sure you can come up with something. And if you think it’s too late this year to participate, you can always get a head start on next year.