Google is now showing YouTube videos mixed in with the 10 search results of traditional Web pages. Called “blended search” or “universal search,” it’s one of the big trends in the world of search engines.
I can’t emphasize enough how important an advantage this can be for small businesses. By creating and hosting video at YouTube, you potentially get an extra shot at being found in the search engines. (And most of us can use all the help we can get.)
My latest column at the OPEN Forum blog discusses what this means:
By creating a video and hosting it on YouTube, it gives your business an extra shot at getting listed on the first page of the Google search results. Your company’s Website AND its YouTube video could both appear high up in Google.
Instead of a one-in-ten chance of a searcher finding your site in the 10 search results returned on a Google page, with a YouTube video suddenly you have two chances in ten. That also means one less competitor appearing in the top 10 results, because you’re taking up two of those coveted 10 spots.
And by the way, even if you do not think your business is exciting enough for video, you may want to re-think your assumptions. In my column I point to a video done by a dentist. It’s what I call “real world” video. It doesn’t need to be funny or Academy Award quality — just authentic and addressing your target market’s needs.