Every penny counts, especially when the economy is uncertain.
Whether it’s finding equipment and supplies at a discount or staying on top of receivables; managing margin is in the spotlight more than ever.
Here are three resources that may help you keep a close eye on your profit margins:
(1)…
Maybe sales and marketing are not your strongest skills. But if you want to improve your marketing by 100%, try this simple technique that anybody can do: learn to tell a good story.
In my latest column over at the OPEN Forum site, I discuss the power of telling stories to spice up your…
I’m following up my posting of a few weeks ago on new business failure rates where I said that there are considerable differences across industry sectors in business failure rates.
Below is Figure 7.1 (p.113) from my book Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs,…
As a business owner in the United States, how has the price of gas affected your business?
And how is it affecting your customer’s buying decisions?
Some U.S. businesses have put plans in place to address the issue. Dodge has a program called Refuel America which guarantees a price of $2.99…
The U.S. Senate Small Business Committee recently held hearings on the question of small businesses that incorrectly classify employees as independent contractors.
When I heard about the hearings and how they were positioned, I became concerned. I am concerned because the hearings seemed to lump…
In a guest post over at the Elance corporate blog, I’ve discussed a dilemma: when do you hire employees, and when do you outsource to independent contractors?
One key advantage to independent contractors is that you can get a range of expertise by hiring multiple contractors, instead of a…
We’ve heard from a few entrepreneurs who’ve recently published a business book and wanted to spread the good news. Let’s turn the spotlight on the latest additions to the business bookshelves:
Steven S. Little has written a book with the catchy title: The Milkshake Moment:…
Editor’s Note: Based on our recent content survey, there seems to be interest in reading reviews of technology products designed for small businesses and entrepreneurs. So I’ve spent some time designing a review format. This is the first in what I hope will be many more product…
What’s so important about Word-of-Mouth? You hear and read a lot about word-of-mouth marketing. Every day there’s another resource or opinion about it.
I can only answer this from my experience as CEO of a small company. But word-of-mouth is so important to a company’s success,…
When most people think of a franchise, the first names that are mentioned have to do with Submarine sandwiches, and hamburgers.
Food related franchises are certainly the most visible type of franchise concept. Interestingly enough, they represent the largest percentage of franchised businesses in…
Dubbed the Bill Cosby of Entrepreneurship
Founder of Strategic Sales & Marketing
