Comments on: Your On Again, Off Again Marketing Relationship

By: Duane Kunz

Duane Kunz — Wed, 02 Jul 2008 17:30:15 +0000

Thanks for the posts people, I always look for good ideas from the guys and gals who are in the trenches. Integrated system to support marketing provides the tools your people need to become champions!

Keep the thoughts and Ideas coming

By: Small Business Marketing: The Secret Revealed!

Small Business Marketing: The Secret Revealed! — Fri, 20 Jun 2008 19:22:23 +0000

[...] Mask wrote an incredible article over at Small Business Trends earlier this week and I thought that a few points he made would be [...]

By: Clate

Clate — Fri, 23 May 2008 18:29:45 +0000

Thanks for the thoughts, Jimmy. I didn’t intentionally withhold the “meat” of the article. Heck, I could have gone on for pages and pages, but I didn’t want to write a novel. It was already a pretty long post. You’ll find that I have plenty more thoughts to offer on the matter of marketing automation. It’s something I’m pretty passionate about… which is why we’ve built an entire business around it.

By: Jimmy Lowe

Jimmy Lowe — Fri, 23 May 2008 06:47:31 +0000

Great post, although seems that you left the meat of the post latter on in your response to someone. Maybe that was your intention but it seems wiser to include it within your main post, since not everyone will read every response (like I did). I have a feeling that you are posting these blogs to generate attention to the service that your firm provides, from a marketing perspective, all communication with potential clients should provide them not only with the communication of the problem, but also with the solution (which is your firms offering). Vague or hyped communication is being phased out by marketers with the ability to not only present a solution or problem, but who also have the ability to LEAD clients through the complexities they face on a daily basis.
Pinnacl Communications

By: Deborah Chaddock Brown

Deborah Chaddock Brown — Thu, 15 May 2008 15:05:32 +0000

Clate, first, welcome to Small Biz Trends – right out of the gate you’ve started a string of great conversations. I agree with your consistency message and the fact that no matter what our product or service: we must view ourselves as marketers. I recently gave a speech 30 Marketing Tips in 30 Minutes and the first five tips were all about laying the foundation, creating a plan and then putting the plan on a calendar.

If you calendarize your marketing initiatives you’ll be more inclined to consistently keep your name in front of customers and prospects – when business is good and not so good.

You mention not farming out the marketing strategy for your business – I agree and would add one more thought: take your best customers on as partners in the creation of your strategy. Ask them what message, vehicle and timing clicked to inspire them to work with you or buy from you. If customers make the buying decision, shouldn’t we ask what message and which vehicle is the most likely to grab their attention?

Deborah

By: Clate

Clate — Thu, 15 May 2008 08:47:12 +0000

I agree, Susan. The last thing a business owner should do in a recession is cut marketing. Heck, that’s what others are doing, so the airwaves are less cluttered and your message can get through more easily. I agree with you–keep planting the seeds.

By: Susan Payton, The Marketing Eggspert

Susan Payton, The Marketing Eggspert — Wed, 14 May 2008 12:52:56 +0000

Great article. I’m in marketing, and what I tell people is you have to plant your seeds now (in the recession) so that they’ll grow later. “I don’t have time/money” isn’t a good excuse. You can’t afford not to.

If you need a Marketing Makeover, please visit http://www.eatingcerealwithafork.com/contest and enter to win some great prizes that will help you boost your marketing during difficult times.

By: Das B2B-Marketing-Blog

Das B2B-Marketing-Blog — Tue, 13 May 2008 05:30:07 +0000

Setzt beim Marketing auf Kontinuität!…

Wie für amerikanische Seiten typisch wird der relevante Inhalt im guten Artikel "Your On Again, Off Again Marketing Relationship" zunächst einmal in ein kleines Geschichten verpackt – hier geht es um die typische Schulhofliebe, die in der e…

By: Biplob Kishore Deb

Biplob Kishore Deb — Sat, 10 May 2008 22:11:55 +0000

Thank you very much for your interesting article.

Yes, companies need to let people know about the values it is providing to the customers. I have been impressed with your term “problems your product or service solves.” Absolutely, always-on marketing strategy must be needed for a company. At least, the businesses should have a strong and long term marketing plan which would bring out sustainable success for the companies.

By: Amanda

Amanda — Fri, 09 May 2008 15:25:24 +0000

Clate, thank you for responding to Chris by adding your 5 tips. They are really good suggestions that I will be considering in the near future. Number 1 and number 5 are my favorites by far. I agree, you need to step away with a clear head to tackle anything of importance.