Comments on: Why Social Media Should Be a Key Ingredient in Your Marketing Mix

By: How To Find The Right Social Media Marketing Mix For Your Biz | Social Media Magic | Optimized Marketing Strategies and Services

Wed, 20 Jul 2011 15:18:58 +0000

[...] a business owner, you’re faced with a lot of tough choices that you have to make about the promotion of your business. Do you stick with traditional advertising? Do you drop old school internet marketing and replace [...]

By: Social Networking: Apparently It

Social Networking: Apparently It — Thu, 23 Dec 2010 16:31:32 +0000

[...] Small Business Trends published a set of

By: Pros and Cons of Social Networking Sites (Written by Professionals) | GoThinking.net

Thu, 18 Dec 2008 15:50:38 +0000

[...] Ivana Taylor offers the pro position in her article. She states, “if you want to be in business in the next 20 years, you’d better be using [...]

By: Stacy Flores

Stacy Flores — Fri, 15 Aug 2008 06:38:54 +0000

I appreciate hearing both sides to using social media. The main focus has to be on your target consumer. It would not make sense to connect in a group that does not have similar interests or potential to use your services. As a private investigator, I have the opportunity to interact with clients from all walks of life. When I first decided to utilize social media, I was a bit overwhelmed with all of my options. I did extensive research and have found the social connections that best suited my profession. It has increased business tremendously. People are constantly asking questions and making referrals. The ROI has had a big impact on an increase in revenue for our small business.

By: john cliff

john cliff — Mon, 21 Jul 2008 20:09:16 +0000

They’ve adapted to using online social networks to identify passive candidates in the last few years and it’s serving them well. If you know anything about recruiting, you know that identifying passive candidates is the holy grail. The theory goes that if someone is looking, they’re probably not the best candidate you can find. That’s certainly not always the case, of course. Nonetheless, many recruiting firms say they can find “passive candidates” and that’s their big selling point.

john cliff
Social Media Marketing

By: Gender Differences in Social Networking » BootstrapSEO.com

Gender Differences in Social Networking » BootstrapSEO.com — Sun, 22 Jun 2008 23:59:27 +0000

[...] Trends published a set of “point/counterpoint” articles on social media and the “pro” position was taken by a woman, while the “con” position was articulated by a [...]

By: Marketing through social networking? » Center for Ethics and Entrepreneurship

Tue, 03 Jun 2008 20:34:29 +0000

[...] increasing popularity of social media such as MySpace, Facebook and Twitter sparks an interesting discussion at Small Business Trends over whether businesses should take advantage of them for marketing [...]

By: Ivana Taylor

Ivana Taylor — Mon, 02 Jun 2008 12:55:40 +0000

Hi Joe – Amen to that! I couldn’t have said it better myself! I’m always saying that identifying your ideal customer and what’s important to them is the most critical step of the process. Once you’ve done that – then all the other marketing activity decisions are a breeze. I would go so far as to say that if your ideal customer doesn’t use technology (or like technology) then leave it alone. So Ditto on everything you said – and then some.

By: Joe

Joe — Mon, 02 Jun 2008 12:45:12 +0000

Of course use social media but the question is how and why? It all starts with identifying your target market and then determining which social media will assist in this endeavor. If your target market is software for self-employed professionals such as doctors and lawyers, does it really make sense to spin your wheels building a business presence through twitter or facebook? I think not. Linkedin? Yeah, the professionals are there. If your target market is 18-25 year olds … then forget Linkedin and forge ahead with facebook / myspace. There are differences between other varieties of social media as well, for example: digg v. reddit. Investigate the community to see if it meshes with your target.

By: Ivana Taylor

Ivana Taylor — Mon, 02 Jun 2008 12:35:16 +0000

Hi Fractal! You bring up a wonderful and important point. You can’t manage what you don’t measure. And measuring return is a critical component. What I like about what you said was this idea of shifting. I think it’s critical to understand what’s shifted to where and why. We might even choose to do something that goes “against the numbers” and it’s important to understand the why behind your decisions. Thanks for that insightful addition to the discussion.