Tim Berry, Founder and President of Palo Alto Software, who posts here at Small Business Trends and is someone I’ve come to consider a long-distance friend, coined the term “plan as you go business plan.”
The “plan as you go business plan” emphasizes the importance of the planning process and the development of planning behaviors in your business, rather than creating some humongous written tome. Tim has incorporated his philosophy into a book titled “The Plan as You Go Business Plan” that’s due to be released this summer.
You see, many people approach (or fail to approach at all) a business plan from the belief that it’s a one time creation and that once it’s created, it’s finished and becomes a sort of “bible” for your business. This couldn’t be further from the everyday reality of how we operate our businesses.
Bottom line: planning for your business is crucial. Don’t avoid planning. And whatever you do, do not approach a business plan as a one-time creation. Approach it as a living, breathing, continually growing plan. One that’s worthy of your attention on a regular basis and one that’s flexible and expandable. Creating and approaching your business plan in this manner will keep you focused on the planning — and help you begin developing planning behaviors that become a regular part of your routine to keep your business on track.
Have you worked planning into your business on a ongoing basis? Do you do any business planning?