NORTHFIELD, IL (July 1, 2008)– Kraft Foods, the number one food and beverage company in North America, today announced a new partnership with TerraCycle, an upstart upcycling company that takes packages and materials that are challenging to recycle and turns them into affordable, high quality goods. The partnership will greatly expand the number of collection sites TerraCycle has available across the country and will help prevent a significant amount of packaging waste from going into landfills.
Kraft will become the first major multi-category corporation to fund the collection of used packaging associated with its products. Several Kraft brands, including Balance bars and South Beach Living bars, Capri Sun beverages, and Chips Ahoy! and Oreo cookies, are now the lead sponsors of TerraCycle Brigades. These nationwide recycling programs make a donation for every piece of packaging a location collects.
“Sustainability is about looking out for future generations. Kraft is proud to partner with TerraCycle, an innovative company who has made it their mission to reduce the impact on landfills and to educate consumers on the importance of recycling,” says Jeff Chahley, Senior Director, Sustainability, Kraft Foods. “TerraCycle’s model of rewarding ‘brigade hosts’ is a novel way of collecting packaging waste that would otherwise have been sent to landfills. It’s so cool to see trash turned into merchandise that’s unlike anything else on the market.”
Kraft Foods/TerracycleTM Partnership:
There are currently three TerraCycle programs for which Kraft is now the largest sponsor. To encourage more recycling, each program is free to individuals and organizations looking to participate and all shipping costs are paid. Once the used packaging items are collected, TerraCycle upcycles each material into an eco-friendly product because it’s made from waste! Sign up today at: www.terracycle.net/brigades.
Each of these Brigade programs is diverting packaging waste from landfills and helping to raise consumer awareness about recycling. By encouraging people to rethink ‘what is waste,’ TerraCycle is making it simple for consumers to have a positive impact on the environment. And with a monetary reward as incentive to recycle, the programs help schools, community groups, and non-profits across the country earn funds to support local activities.
To learn more about the partnership or to request complimentary samples of the finished products, please contact Albe Zakes at 609.393.4252 x233.
About Kraft Foods
Kraft Foods (NYSE: KFT) is one of the world’s largest food and beverage companies, with 2007 revenues of more than $37 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in more than 150 countries, including nine brands with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees, Milka chocolates and LU biscuits. Kraft is listed in the Standard & Poor’s 100 and 500 indexes. The company is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company’s web site at www.kraft.com.
In 2001, Tom Szaky, a Princeton University Freshman, founded TerraCycle in hopes of building an eco-capitalist company built on waste. After winning countless business plan contests, Tom dropped out of Princeton to pursue his dream of founding the world’s most environmentally friendly company. Seven years later, TerraCycle’s eco-friendly products have received a myriad of social and environmental accolades and are sold at major retailers like The Home Depot, Target, Wal*Mart and Whole Foods Markets. TerraCycle’s business plan and products made from waste received a Zerofootprint Seal of Approval, won The Home Depot’s Environmental Stewardship Award twice and recently won the 2007 Social Venture Network Innovation Award. Please visit us at www.terracycle.net to learn more.