Ever wonder if your slogan or tag line was doing what it was supposed to do?
Well, living in New York City, I see somewhere in the order of millions of slogans a year, some great, some funny, a few are memorable, but, all too often, business slogans are completely ineffective (often bordering on downright awful).
Rather than complain about this, I figured, it’s a great opportunity for all of us to not only learn about crafting killer slogans, but have a little fun and help some small business owners at the same time by jointing coming up with much better ones for them. Think of it as our service to the small business community.
Here’s how it’ll work:
- On a regular basis, I’ll post a new slogan that I’ve seen around the city
- I am not going to reveal the company, service or product right away
- You guys get to try to guess the business, based solely on the slogan
- After a brief but torturous round of guessing (a day or so), I’ll reveal the business in the comments
- Then we’ll tap the rest of the comments to come up with some better slogans.
- And, no, its all about fun and service to the entrepreneurial community, so nobody gets paid
We’ll try this format out, see how it works, then tweak it as needed.
That said, I am thrilled to introduce our first Slogan Smackdown.
Today’s slogan was seen on the side of a delivery truck on the Upper West Side of New York City, that’s your only hint. It read …
“Managed Services, Managed Better”
Okay, your first challenge – guess the company or type of company, without looking it up anywhere. No cheating and trying to look it up in Google — guess based on whether you can tell what it means.
Share your guess in the comments below.
In a day or so, I’ll reveal the company and type of business in the comments, speak to why it fails as a slogan, then it’s up to us to crowdsource the slogan and come up with something better for them.
So, go ahead, guess away…
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About the Author: Jonathan Fields is a former hedge-fund lawyer turned serial lifestyle entrepreneur, copywriter, Internet and direct marketer, speaker and writer. You can find him blogging on entrepreneurship and lifestyles at Awake At The Wheel,