Small Business Trends

(August 22, 2008) - All small business owners are invited to attend a free Webcast. This interactive Webcast, “Customer Loyalty: How to get and keep customers . . . for life,” is hosted by Sprint and features popular business speaker and author, Dr. Tony Alessandra. Small business owners will learn tips to building their business by turning customers into business apostles who “preach the gospel” according to your company. Dr. Alessandra focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction which leads to customer loyalty.

Dr. Alessandra helps companies achieve market dominance through specific strategies designed to out market, outsell, and out service the competition. He has a street-wise, college-smart perspective on business, having realized success as a graduate professor of marketing, entrepreneur, business author and keynote speaker.

When: Wednesday, Sept. 10, 2008 – 4 p.m. Eastern Daylight Time*

Where: Participants can visit
http://webcast.streamlogics.com/audience/index.asp?eventid=83371 or www.sprint.com/business to register and learn how to access the Webcast. The Webcast will feature a video presentation with slides and interactive question and answer session.

*Webcast will be recorded and a replay available via
http://webcast.streamlogics.com/audience/index.asp?eventid=83371 for six months.

ABOUT SPRINT NEXTEL

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving nearly 52 million customers at the end of the second quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.