Recently I suggested “treating your blog as a business” if you want it to grow. Ivana Taylor came right back at me and said “you’re going to need to explain what that means.”
So I decided to seek out the wisdom of crowds on this one: I asked the Twitter community the same question.
Twitter.com is a good place to get answers quickly. People writing back to you on Twitter are limited to 140 characters. That’s about one sentence, or two short sentences. So they have to be succinct.
Here are 12 out of the two dozen answers I got — all within a matter of a few hours. Each person’s “tweet” is listed below, along with their Twitter address:
- Understand what your readers want. Deliver, deliver, deliver. Recruit bloggers with distinct voices to write for you.
Jill Warner of SpilltoJill.com (@spilltojill):
- Make sure everything that is posted (and associated with your name and link) is completely professional.
- 3 things – 1) post content others will link to, 2) use phrases you want associated with you, 3) notify others of new content.
- Treating you blog as a biz? Set goals around it (is it promo or customer acquisition).
Eve Lopez of Work.com (@evelopez):
- Give great customer service (replies, feedback) to anyone who comments.
- Tweet only your most interesting posts or original reporting.
- Create a tip of the day/FAQ section and update it often – invite questions from viewers.
- Focused content. Interactivity within the community. Give value first. People will return to the “well of knowledge.”
- Dedicate 1-2 hrs each morning/day to read, learn and post!
- Technique for blog-as-business: #1 “you get what you measure” so pay attention to your stats, #2 multiple revenue streams
Jonathan Bacon of The “Betty” Factor (@HolyCanuck):
- Work at it daily like you would a start up… meaning work hard! Also, make it presentable and user friendly.
Jim Rubart and Laura Christianson of He Blogs She Blogs (@HeBlogsSheBlogs):
- Re: treating your blog as a business: Make sure every post relates topically so readers learn to view you as an expert
Thanks to all who contributed. Add your own tips below in the comments. Or you can tweet them to me: @smallbiztrends.