Have you tried the QuickBooks jingle generator yet?
The folks at QuickBooks created an interactive jingle creator. You go online, enter your business name and a few other bits of information, choose one of 20 small business types (accounting, retail, pet, tech, blogging) and voila, you get a jingle created. It’s all done to the 1980s rock song “Your Love” by The Outfield.
The jingle generator is hosted by “legendary music producer Tommy Silk.”
I was puzzled for a few minutes by “Tommy Silk”, having never heard of him before. I went to Google and well, the funny thing is, this “legendary” producer was nowhere to be found in the search engines prior to August 2008.
Digging a little deeper, I found a humorous press release by Intuit, which has this footnote:
Tommy Silk is a totally fictitious character, created solely for the promotion of theJingleGenerator.com because we didn’t have the budget to hire someone famous or use their name without getting our pants sued off. Any resemblance to real music moguls, living or dead, is purely coincidental. So there.
In case you’re interested, the “legendary Tommy Silk” character even has a Twitter account: http://twitter.com/TommySilk
Rachel over at Intuit sent me a link to the jingle they created using my name and the name of this site about blogging: “I wonder what I’m gonna blog about today. I’m just going to blog for you today….”
It’s a viral marketing technique for a product (accounting software) that normally doesn’t lend itself to viral.