Federated Media has launched a new site called the Online Marketing Idea Exchange. At the site you can:
- contribute your own blog post with a marketing idea;
- enter a contest to win a $500 banner-ad makeover by Core 77;
- read information about online marketing; brand building; and advertising online.
A goal of the Exchange is to help small businesses and mid-sized businesses learn the ropes about banner advertising online. Flora Lels, formerly of The Gap, is the product manager at Federated Media in charge of the new Idea Exchange. Here’s what she told me in an email:
As part of the Online Marketing Idea Exchange, we created the Ad Creative Studio, which is focused on helping small to mid-size businesses create better banner ads. To that goal and to support the launch of the Ad Creative Studio, we are offering an Ad Creative Giveaway where 2 entrants will win an ad creative makeover worth $500 in professional graphic design services.
Entrants can upload their current banner ad, specify their marketing objectives and we’ll chose two entries at random to get their ad redone. We’re working with the Core77 design community to view entries, submit ideas they might have for your ad creative, and also possibly connect with entrants to offer their services.
From the Idea Exchange you can jump directly over to the self-serve ad-placement platform provided by Federated Media. You can plan campaigns and sign up for ads on the approximate 100 blog and community sites that Federated represents (including Small Business Trends — although my ad inventory is completely sold out right now).
I’ve been contributing some blog posts at the exchange under the topic of building a brand. I encourage you to submit a post, also. Think of it as one more place for you to be seen and interact online.
If you’ve got a banner ad you’d like to improve, it’s simple to enter the makeover contest. All you need to do is fill out a short online form, and upload the banner graphic you’d like to have made over. The whole process takes only 15 minutes. Who knows — you could win and end up with an outstanding ad to represent your brand the way you always hoped it would be represented.