Comments on: The Unwilling SEO http://smallbiztrends.com/2008/10/unwilling-seo.html Exploring the trends driving small business Sat, 26 May 2012 02:28:25 +0000 hourly 1 http://wordpress.org/?v= By: Jeff Chavez http://smallbiztrends.com/2008/10/unwilling-seo.html#comment-624049 Jeff Chavez Fri, 24 Oct 2008 20:37:51 +0000 http://www.smallbiztrends.com/?p=3628#comment-624049 SEO is SO important to any business' website. About a year ago I hired an SEO/SEM company here in Austin and it has made all the difference. At first, I thought I would see dramatic results to my company's listing on Google, Yahoo, MSN, etc. I did see results, but over the months my rankings are getting better and better. It's really important that you find the right SEO company though. I have heard terrible stories of companies taking shortcuts and getting their clients banned from Google altogether. Also, some SEO companies will buy unrelated Adwords for a client, so yes, they did get on page one - but for dog biscuits when they sell swimming pools! All I'm saying is do your homework. Spend a lot of time researching the company before you hire them. SEO work isn't cheap... but worth every penny. SEO is SO important to any business’ website. About a year ago I hired an SEO/SEM company here in Austin and it has made all the difference. At first, I thought I would see dramatic results to my company’s listing on Google, Yahoo, MSN, etc. I did see results, but over the months my rankings are getting better and better.

It’s really important that you find the right SEO company though. I have heard terrible stories of companies taking shortcuts and getting their clients banned from Google altogether. Also, some SEO companies will buy unrelated Adwords for a client, so yes, they did get on page one – but for dog biscuits when they sell swimming pools!

All I’m saying is do your homework. Spend a lot of time researching the company before you hire them. SEO work isn’t cheap… but worth every penny.

]]> By: Jesse Hines http://smallbiztrends.com/2008/10/unwilling-seo.html#comment-624047 Jesse Hines Fri, 24 Oct 2008 19:40:45 +0000 http://www.smallbiztrends.com/?p=3628#comment-624047 Arthur, certainly the trends in business are moving, in many ways, to the Internet. When I say SEO isn't of ultimate importance, I'm mean that quality and valuable content trumps strict SEO, in my opinion. One can get so enamored with SEO that their content ceases to be natural, substantive, and written by a human author for a human reader; too much writing for the search engines (computers) can make for some incredibly boring, fluffy content. Certainly, there's a wise balance here, between quality content and effective SEO. And also, there are other, perhaps more productive ways of finding customers than relying too heavily on them typing requests into search engines to find us. No doubt, SEO is very important; I just think, in light of the above, it's not of "ultimate importance," in comparison to other factors. Arthur, certainly the trends in business are moving, in many ways, to the Internet.

When I say SEO isn’t of ultimate importance, I’m mean that quality and valuable content trumps strict SEO, in my opinion.

One can get so enamored with SEO that their content ceases to be natural, substantive, and written by a human author for a human reader; too much writing for the search engines (computers) can make for some incredibly boring, fluffy content.

Certainly, there’s a wise balance here, between quality content and effective SEO.

And also, there are other, perhaps more productive ways of finding customers than relying too heavily on them typing requests into search engines to find us.

No doubt, SEO is very important; I just think, in light of the above, it’s not of “ultimate importance,” in comparison to other factors.

]]> By: Arthur Bland http://smallbiztrends.com/2008/10/unwilling-seo.html#comment-623920 Arthur Bland Thu, 23 Oct 2008 21:11:42 +0000 http://www.smallbiztrends.com/?p=3628#comment-623920 "but it's not of ultimate importance" - I beg to disagree Jesse because what Anita is pointing here is for businesses with dependence to the Internet. But even if it's without, you can't deny the fact how the trends in business today is going... -- to the Internet. “but it’s not of ultimate importance” – I beg to disagree Jesse because what Anita is pointing here is for businesses with dependence to the Internet. But even if it’s without, you can’t deny the fact how the trends in business today is going… — to the Internet.

]]> By: Jesse Hines http://smallbiztrends.com/2008/10/unwilling-seo.html#comment-623839 Jesse Hines Thu, 23 Oct 2008 04:00:34 +0000 http://www.smallbiztrends.com/?p=3628#comment-623839 SEO is definitely important if you have a business presence on the web, but it's not of ultimate importance, nor is it that difficult to learn and apply with reasonable success. It just takes a little study and regular incorporation of SEO fundamentals. SEO is definitely important if you have a business presence on the web, but it’s not of ultimate importance, nor is it that difficult to learn and apply with reasonable success.

It just takes a little study and regular incorporation of SEO fundamentals.

]]> By: Mary Grace Ignacio http://smallbiztrends.com/2008/10/unwilling-seo.html#comment-623763 Mary Grace Ignacio Tue, 21 Oct 2008 06:17:04 +0000 http://www.smallbiztrends.com/?p=3628#comment-623763 I saw before an SEO video and yes, like what you said Susan, it takes time to learn and see the results.. But if you want faster results and if you can afford, you can always avail of PPC programs like adwords, kontera and the like. But of course, this involves greater money unlike with SEO-ing your site. :) I saw before an SEO video and yes, like what you said Susan, it takes time to learn and see the results.. But if you want faster results and if you can afford, you can always avail of PPC programs like adwords, kontera and the like. But of course, this involves greater money unlike with SEO-ing your site. :)

]]> By: David Fairley http://smallbiztrends.com/2008/10/unwilling-seo.html#comment-623753 David Fairley Tue, 21 Oct 2008 04:07:49 +0000 http://www.smallbiztrends.com/?p=3628#comment-623753 Anita, I don't think SEO is really rocket science - there are definitely tips you need to be familiar with to insure the site structure is optimized, but beyond that it is good regular user friendly content and relevant linking that will have the biggest impact. I do all my own SEO and have managed to climb up in the rankings in my niches within a year - website business broker, website businesses for sale, websites for sale and another dozen or so. David Fairley Websiteproperties.com Anita,
I don’t think SEO is really rocket science – there are definitely tips you need to be familiar with to insure the site structure is optimized, but beyond that it is good regular user friendly content and relevant linking that will have the biggest impact.
I do all my own SEO and have managed to climb up in the rankings in my niches within a year – website business broker, website businesses for sale, websites for sale and another dozen or so.
David Fairley
Websiteproperties.com

]]> By: Susan Oakes http://smallbiztrends.com/2008/10/unwilling-seo.html#comment-623723 Susan Oakes Mon, 20 Oct 2008 19:36:59 +0000 http://www.smallbiztrends.com/?p=3628#comment-623723 Goood tips Anita amd although it takes time you can learn the basics and see results. After doing PPC I think that one like any media is probably best left to the experts otherwise you can waste time and money best spent elsewhere. Goood tips Anita amd although it takes time you can learn the basics and see results. After doing PPC I think that one like any media is probably best left to the experts otherwise you can waste time and money best spent elsewhere.

]]> By: Annalise http://smallbiztrends.com/2008/10/unwilling-seo.html#comment-623718 Annalise Mon, 20 Oct 2008 18:08:24 +0000 http://www.smallbiztrends.com/?p=3628#comment-623718 Although SEO may be a useful approach for your website, you may also want to look into a PPC campaign with eZanga.com, a Pay Per Click (PPC) search engine. eZanga.com offers a campaign tailored to fit the prerequisites of your advertising budget along with full reporting of your Return on Investment (ROI) and personal customer service. Although SEO may be a useful approach for your website, you may also want to look into a PPC campaign with eZanga.com, a Pay Per Click (PPC) search engine. eZanga.com offers a campaign tailored to fit the prerequisites of your advertising budget along with full reporting of your Return on Investment (ROI) and personal customer service.

]]> By: Amanda http://smallbiztrends.com/2008/10/unwilling-seo.html#comment-623714 Amanda Mon, 20 Oct 2008 16:49:29 +0000 http://www.smallbiztrends.com/?p=3628#comment-623714 So true. With the many responsibilities that come with owning a business, we don't always have the time or concentration needed to learn new seo tactics. The basics are doable but anything involved should be outsourced to someone trained to keep up with the ever evolving seo techniques. So true. With the many responsibilities that come with owning a business, we don’t always have the time or concentration needed to learn new seo tactics. The basics are doable but anything involved should be outsourced to someone trained to keep up with the ever evolving seo techniques.

]]> By: Chris http://smallbiztrends.com/2008/10/unwilling-seo.html#comment-623711 Chris Mon, 20 Oct 2008 16:33:37 +0000 http://www.smallbiztrends.com/?p=3628#comment-623711 SEO is quite a challenge for those of us who are not experts in the matter. There's simply just so much to learn and so many details that truly make a difference. I agree with you though, getting through the basics is one thing . . . but the advanced stuff - that's for the pros. SEO is quite a challenge for those of us who are not experts in the matter. There’s simply just so much to learn and so many details that truly make a difference. I agree with you though, getting through the basics is one thing . . . but the advanced stuff – that’s for the pros.

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