Small Business Trends

OTTAWA (PRESS RELEASE – October 29, 2008) – Campaigner, a leading email marketing solutions provider, launched its 100 Days to Grow Your Business countdown in September to help retailers get the most out of their email marketing programs during the challenging 2008 holiday retail season. Campaigner has been delivering a free email marketing tip a day and will continue to offer tips to retailers throughout this crucial holiday sales period.

The second month of the 100 Days to Grow Your Business countdown focused on email marketing
tips to help marketers build a strong foundation for increasing holiday sales with strategic email marketing programs. Topic areas covered included: customer relationships, building loyalty and encouraging action with holiday rewards and incentives.

November tips will focus on tactics to ensure retailer campaigns are being delivered to customers’ inboxes. Tips will also offer retailers ideas on how to enhance their campaigns with multi-media.

Sample tips planned for November include:

- Be transparent and stick to your privacy policy

- Ask subscribers to white list you

- Avoid “SPAMMY” words

- Offer web or store only merchandise

- Create a community where people can post feedback

- Multi-media: podcasts, youtube

“Economic challenges will continue for consumers and businesses throughout the holiday season, which is why email marketing’s cost-effectiveness and the immediate value it brings to recipients makes more sense than ever before,” said Luc Vezina, Campaigner’s head of marketing. “Now that we’re quickly approaching the busiest weeks of the holiday shopping season, it’s important for retailers to offer customers unique promotions and deals that stand out from the competition.”

Retailers can find the archived email marketing tips and sign up for free daily tips throughout the 100 days countdown period, by visiting the 100 Days to Grow Your Business website.

About Campaigner

Campaigner’s software-as-a-service email marketing solutions enable organizations to have
highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – resulting in more profitable relationships. It is part of a total Software as a Service (SaaS) business communications offered by Protus that also includes MyFax, the fastest-growing Internet fax service used by individuals, small, medium and large business, and the my1voice feature-rich virtual PBX service. Additional information is available at www.campaigner.com.