With all those questions, it’s a good thing that John Assaraf and Murray Smith have written a book called “The Answer.”
If the name John Assaraf sounds familiar, it might be because he was in the worldwide viral phenomenon of a movie called “The Secret.” He’s the guy who made a vision board of his dream house and years later, found himself living in that exact house. John and Murray have taken the Law of Attraction principles covered in “The Secret” and applied them toward the building and growth of your small business into the business of your dreams.
Don’t Ditch This Because You’re a Skeptic
If you’re one of the people that believe that the “Law of Attraction” is only about “thinking yourself to success” — this is NOT the focus of this book. This book is all about DOING and ACTING. Stephen Covey is quoted on the cover and if he’s not all about “doing,” I don’t know who is.
It’s Two Books in One
The Answer: Grow Any Business, Achieve Financial Freedom and Live an Extraordinary Life is really two books in one. I’m not sure if this is a good thing or a bad thing.
There was the “Law of Attraction” book; these chapters and elements explain and discuss the quantum mechanics involved in how our brain works, how our thoughts work and how we are influenced by them. So, if you’re not really into the “Law of Attraction,” you’ll either love this because it will make it more understandable to you, or you’ll find these explanations tedious.
The other book I saw in this was the actual “Applied” exercises and tasks that take you from just reading about the Law of Attraction, to actually putting it to use in building a business and a brand that can succeed regardless of what the economy is doing.
Case Studies Make it Real
The other wonderful feature about this book is the use of success stories and case studies from John Assaraf’s new company One Coach. The case studies are short and to the point. The focus is on the critical applications and lessons that he wants you to take away from the exercise and they support the actual exercise he wants you to do. Even if you’re not a case study fan – these are great.
In the interest of full disclosure — I’m a believer in the “Law of Attraction” for no other reason than it makes your marketing efforts effortless, fun and authentic. And in today’s economy with today’s social media focus this is critical (not to mention more cost effective).
The practical applied portion of the book is what makes this an absolute must-have of a book for small business owners. Even if you’re not into the philosophical portions of the book, the exercises and activities Assaraf and Smith take you through are easy, brilliant and effective.
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About the Author: Ivana Taylor has spent over 20 years helping industrial organizations and small business owners get and keep their ideal customers. Her company is Third Force and she writes a blog called Strategy Stew. She is co-author of the book “Excel for Marketing Managers.”