My friend John Jantsch of Duct Tape Marketing has written a 23-page guide, called “Let’s Talk: Social Media for Small Business.”
I just finished reading it and recommend you check it out. The guide covers blogs, social search, social bookmarking, social networks and a lot more. If you are not sure what all these buzzwords mean, no worries, he explains them.
As John notes, “Standing out and marketing a business takes work, but many of the social media tools make that work much easier and, for the small business that gets that, creates a tremendous competitive advantage.”
It is a PDF document and was sponsored by Microsoft Office Live Small Business, so you can download it at the Office Live Small Business site.