Answer: whatever I’m selling. Or, alternatively, whatever you’re selling.
The emails pile in. Guess whose subject line is “the worst time to cut leadership training?” That’s right — they do leadership training. The worst time to cut email marketing? They do email marketing. What is the worst thing to cut right now? God knows. I don’t. I do know, though, that you can cut those boring and overused email subject lines and blog post titles.
The trouble with imitating something else that works is that originals work way better than copies.
Is it just me, or did everybody else in business get tired of “the Zen of ” leads on blogs, webinars and subject lines on email like just barely a year ago? And aren’t we all getting tired of pitches on what can save the business, or get us through the downturn, or not to panic right now? It’s getting as bad as “Look I don’t want to waste your time or mine.”
What really is the worst thing to cut right now? Of course — business planning. What? Me biased?
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About the Author: Tim Berry is president and founder of Palo Alto Software, founder of bplans.com, and co-founder of Borland International. He is also the author of books and software on business planning including Business Plan Pro and The Plan-as-You-Go Business Plan; and a Stanford MBA. His business plan coaching site is at bplanscoaching.com