I thought the book was very strong on lead generation to attract new customers but I would have liked to have seen more about the marketing hourglass idea and how creating a customer is only the end of the beginning of your marketing.

In my experience, everyone appreciates fair, honest treatment in business and personal transactions. Mr. Jantsch advocates open communication without manipulation. He stresses educating prospects and over-delivering on promised value when people become customers.

I believe Mr. Jantsch has written a universal guide that crosses continents!

Your review and opinion of Duct Tape Marketing has boosted my confidence in suggesting to anyone involved in sales and marketing that this is a “must read” tutorial. It clearly surpasses other “how to” books by guiding the small business owner toward the creation and implementation of their own marketing plan!

Please keep ‘em coming!

Do you know how many Duct Tape Marketing Authorized Coaches there are in North America? I wonder if John Jantsch has a plan to establish coaches in Europe and the rest of the world.

In fact, we had a great chat about this today with one of our biggest clients. John says “Install the system. Work the system” and it has made a huge difference in our business.

Michael’s right about referrals. Another of my favourite John Jantsch lines is “What would you have to do every day to get every one of your clients to recommend you?”. We try to make this our words to live by.

The third thing we’ve learned from John is to be fearless: don’t be afraid to share ideas; give them away for free. Don’t be afraid to say “Here’s how we work” and decline an opportunity if a prospect doesn’t buy into your system. Don’t be afraid to share what your values are, or put your child’s soccer tournament before a business meeting.

Everyone we have shared the book with has had the same positive response you did. Thanks for letting us spread the word!

– Anita