Comments on: Social Media: Speak our Language, Please

By: Social Media's Failure To Communicate

Social Media's Failure To Communicate — Thu, 06 Aug 2009 16:50:45 +0000

[...] But you’d be wrong, because some of our contemporaries require constant reminders, as in this Small Business Trends post by Zane Safrit.

By: Social network e lingua: quale rapporto? - Robin Good Forum Italia

Social network e lingua: quale rapporto? - Robin Good Forum Italia — Fri, 08 May 2009 11:42:48 +0000

[...] : Word Routes : Thinkmap Visual Thesaurus Social Media Is the Language of Smart. Do You Speak It? Social Media: Speak our Language, Please NEW TECHNOLOGIES AND LANGUAGE CHANGE: Toward an Anthropology of Linguistic Frontiers – Annual [...]

By: Nicky Jameson

Nicky Jameson — Sat, 07 Feb 2009 03:05:19 +0000

Excellent post and something of which I am a huge advocate. Executives are asking but are Social Media practitioners listening? Part of the challenge I believe is the disconnect between understanding what keeps execs awake at night, the critical importance of bottom line results, business lines, business objectives, what matters in the company boardroom and “Social Media tools” and the attendant evangelistic language. People need to understand how to speak the language of business… after all only a profitable business is going to be able to pay your fee. The mantra of “relationships” “comments” “page hits” etc won’t cut it.

Now, I am ALL for businesses using Social Media – but it has to be strategic and focused.

Not all will demand bottom line results straight out of the gate but they do want a business case and some indication of how to measure the success of their efforts – if only to get more budget for more. Regardless, social media practitioners should show that they at least consider bottom line/profit/productivity to show the grasp of business issues.

If there is less focus on social media tools and more on what those tools are expected to achieve the language will become a dialogue.

By: You Will See This Material Again « Forward Arc Blog

You Will See This Material Again « Forward Arc Blog — Fri, 23 Jan 2009 17:15:26 +0000

[...] as this blogger at Small Business Trends notes, Words like tweets, re-tweets, trackbacks, comments, links, rss feeds, feed readers, news alerts, [...]

By: Deborah Chaddock Brown

Deborah Chaddock Brown — Mon, 19 Jan 2009 04:17:26 +0000

Great post. We are so geared to the numbers conversation – viewing our customers through the lens of the P&L/cash register. However, during the tough economy, it is the company that reaches out to the customers to build a relationship; whether in person or via social media, that will stand the test of time.

Although a slow process (as Martin mentioned) building relationships with our customers helps them remember, refer and return. By opening up via social media for two-way conversation; our employees have a venue to share ideas, our peers have the opportunity to share best practices and our target customers have the chance to help us understand what they need most.

So maybe you can’t add up the social media points on a calculator but those businesses that don’t reach out via two-way communication vehicles to build relationsips will have a challenge standing the test of time, over time.

Deborah Chaddock Brown
Building customer relationships, one make or break moment at a time.

By: Joanne

Joanne — Sun, 18 Jan 2009 22:08:33 +0000

Hi:
I just finished transcribing all the interviews for The Social Media Bible, co-authored by Mr. Lon Safko, http://www.TheSocialMediaBible.com . I became part of the team virtually; I am a virtual transcriptionist. I only mention this as a testament to the power of social media, or as I like to call this combo, Social Media

By: Beth

Beth — Fri, 16 Jan 2009 20:25:27 +0000

Great article. Keep it simple and talk to them in terms that matter to them. Another very simple explanation can be found at Heads Up: Video Content Is Rocket Fuel For Inbound Broadband

By: Random Thoughts 01/15/2009 - New Comm Biz - New media strategies for business

Random Thoughts 01/15/2009 - New Comm Biz - New media strategies for business — Thu, 15 Jan 2009 14:24:09 +0000

[...] Social Media: Speak our Language, Please | Small Business Trends [...]

By: lokesh

lokesh — Thu, 15 Jan 2009 12:17:00 +0000

Excellent thought for SMO

By: Social Media: Speak our Language, Please | Small Business Trends | BizzyWeb

Wed, 14 Jan 2009 17:42:31 +0000

[...] Social Media: Speak our Language, Please | Small Business Trends No TweetBacks yet. (Be the first to Tweet this post) Share and Enjoy: [...]