I think most artists sort of like when people assume that inspiration hits like a lightning bolt. But what most don’t tell you is that most of the time it’s nowhere near that glamorous. It’s a lot of sitting and thinking.
And at some point you learn a few tricks. When it comes to gag writing some of your options are: exaggeration, combination, double meanings, and, as with the above cartoon, reversal.
The idea is you take something familiar like “Open 24 Hours,” and you flip some part of it. It’s a good starting place, and it’s generally a short walk to a gag, as long as you don’t get too cutesy with it.
As for this cartoon specifically, I like that this guy is trying to spin this as positively as he can.
* * * * *
About the Author: Mark Anderson’s cartoons appear in publications including The Wall Street Journal and Harvard Business Review. Anderson is the creator of the popular cartoon website, Andertoons.com, where he licenses his cartoons for presentations, newsletters and other projects. He blogs at Andertoons cartoon blog.