Comments on: Fake Steve Jobs is Wrong About Blogging

By: Ryan Stephens Marketing » 11 Essential Blog Posts from February ‘09

Ryan Stephens Marketing » 11 Essential Blog Posts from February ‘09 — Sun, 03 May 2009 01:13:20 +0000

[...] Fake Steve Jobs is Wrong About Blogging – Anita Cambpell (Small Business Trends) This post is great because it’s a reminder that there’s a lot more to blogging than just writing the content. Anita offers some great advice on treating your blog like a business, and shares a great quote from Matt DiPietro of Federated Media on the complexity of creating a business based blog. [...]

By: Matt DiPietro

Matt DiPietro — Sat, 21 Feb 2009 00:45:34 +0000

Thanks Anita for the kind words! This is right on:

“A digital publishing business — a blog as a business — requires a variety of skills. It’s not just about writing. That’s a fraction of what goes on in a blog business. It’s about how you pull it all together and the sum of the parts.”

By: Carla

Carla — Tue, 17 Feb 2009 22:12:51 +0000

That’s the thing, I know of many blogger who do write great content but they don’t do anything to promote their blogs. That’s fine if you’re not looking to monetize it.

Your’re not going to make $xxx,xxx or even $x,xxx overnight either!

By: Anita Campbell

Anita Campbell — Tue, 17 Feb 2009 17:26:25 +0000

Hi Rose, yes, I agree with Ivana. You don’t have to be a stellar writer. But there has to be something unique about your blog — something that sets it part and makes people want to visit it.

Anita

By: Judy Dunn

Judy Dunn — Tue, 17 Feb 2009 14:54:28 +0000

On monetizing your blog, I think that is not the easiest thing to do. I think you do need exceptional content—and a very unique voice. But, as Matt has so clearly laid out, there are so many more components to a successful blog-business.

I blog to promote my business, but also because I absolutely love the experience and the connections with other people that it brings.

Thought-provoking post, Anita. Thanks for sharing.

By: Anita Campbell

Anita Campbell — Tue, 17 Feb 2009 14:47:39 +0000

Hi Jhangora, you are so right. Building a business and making money at it is hard work. It takes persistence, no matter what business you are in. Anybody who thinks it’s easy — or should be easy — has never been responsible for generating a lick of revenue.

Hi Chaitanya,

The revenue generating activities here are similar to any publishing business: sponsorships and display advertising; syndication of custom content; a small amount from affiliate sales (very small); associated consulting and events.

Anita

By: Ivana Taylor

Ivana Taylor — Tue, 17 Feb 2009 13:08:56 +0000

Well said Anita. To Rose’s point – I’m not sure you need to be a fabulous writer. Although your blog needs to have quality writing that’s readable and useful to your target audience. But “stellar” writing – I’m not sure that’s a requirement.

I think the point you make about running a business is critical. It doesn’t matter what you want to make money at – making money requires treating any activity as a business.

By: CIIG Labs

CIIG Labs — Tue, 17 Feb 2009 08:06:35 +0000

I absolutely agree with you. Promotion is as important, if not more, than content on a blog. It takes time for a blog to be noticed in the blogosphere.

It’s also true that an overwhelming majority of blogs would only make small amounts of money. You have to be useful and persistent in order to make money from blogging.

Nice post.

HI,

Check the following link:

http://www.ciiglabs.com/promo/

It will helps you to improve your business

By: Rose Anderson

Rose Anderson — Tue, 17 Feb 2009 03:07:27 +0000

Nice post Anita! Btw, I have a question: What if you are not so good in writing? Can you still be successful in turning your blog into a business? Or when can you say that a certain writing style is good or not?

By: Kris Bovay

Kris Bovay — Mon, 16 Feb 2009 23:27:55 +0000

It IS just like any other business: an exceptional artist does not necessarily have a profitable business; or an outstanding carpenter doesn’t necessarily have a successful business … a great blogger needs to have a business plan and successful strategy to make blogging into a successful business. Thanks Anita – sometimes we assume that being good at something means that we can be successful, but business certainly needs more than that.