Comments on: Chocolate Covered Grasshoppers: An Example of a Viral Re-Brand

By: Dewey Kearney

Dewey Kearney — Tue, 27 Mar 2012 19:37:56 +0000

What a unique idea. I sold Advertising Specialties for a number of years encouraging people to do something like this. You have to get and keep your name in front of people. We all have Attention Deficit Disorder.

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By: Christian Entrepreneur

Christian Entrepreneur — Fri, 15 Apr 2011 22:14:00 +0000

Gimmicks are good, usefulness is better. Make sure that you don’t just stick in people’s minds – even a migraine can do that.

By: Caroline

Caroline — Thu, 15 Jul 2010 04:39:17 +0000

Chocolate covered grasshoppers? I’m a big food and chocolate fan, but I think even that may be too much lol

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By: John C. McDonald

John C. McDonald — Fri, 16 Oct 2009 14:55:40 +0000

Nice gismo – but you have to look beyond the marketing. Marketing will only work wrapped around substance, you can’t market air.

By: Old Blue

Old Blue — Fri, 16 Oct 2009 14:51:05 +0000

I like chocolate and I like bugs… This article has definitely made my mind up about one thing. Where can I find me some chocolate covered grasshoppers!?

My own twisted tastes aside, this is genius! As a marketing major currently under going the final stages toward graduating all I have to say is that this kind of buzz/viral marketing is sole future of how to market.