Comments on: More Than Half of SMB Owners Quit Paid Ads Within 6 Months http://smallbiztrends.com/2009/06/90-of-smb-owners-quit-paid-ads-within-6-months.html Exploring the trends driving small business Fri, 10 Feb 2012 04:39:28 +0000 hourly 1 http://wordpress.org/?v= By: It's Friday! Small Businesses in Search, The Future of Online Advertising & Google Goes to Court | WordStream http://smallbiztrends.com/2009/06/90-of-smb-owners-quit-paid-ads-within-6-months.html#comment-914478 It's Friday! Small Businesses in Search, The Future of Online Advertising & Google Goes to Court | WordStream Tue, 30 Nov 2010 11:09:28 +0000 http://smallbiztrends.com/?p=14821#comment-914478 [...] outlines her theories in Small Business Trends, essentially identifying education and flawed guaranteed click programs from resellers as the [...] [...] outlines her theories in Small Business Trends, essentially identifying education and flawed guaranteed click programs from resellers as the [...]

]]> By: Google Launches AdWords Small Business Center http://smallbiztrends.com/2009/06/90-of-smb-owners-quit-paid-ads-within-6-months.html#comment-821101 Google Launches AdWords Small Business Center Tue, 14 Sep 2010 13:01:43 +0000 http://smallbiztrends.com/?p=14821#comment-821101 [...] year we quoted a study that found that more than half of SMB owners quit paid advertising within six months of starting. Google is obviously looking to change that in the best way Google knows how [...] year we quoted a study that found that more than half of SMB owners quit paid advertising within six months of starting. Google is obviously looking to change that in the best way Google knows how

]]> By: 六成中小企业主停放搜索引擎广告 | SEM WATCH http://smallbiztrends.com/2009/06/90-of-smb-owners-quit-paid-ads-within-6-months.html#comment-689376 六成中小企业主停放搜索引擎广告 | SEM WATCH Tue, 22 Dec 2009 09:29:42 +0000 http://smallbiztrends.com/?p=14821#comment-689376 [...] 原文作者： Lisa Barone，原文链接在此 [...] [...] 原文作者： Lisa Barone，原文链接在此 [...]

]]> By: Rispon http://smallbiztrends.com/2009/06/90-of-smb-owners-quit-paid-ads-within-6-months.html#comment-678804 Rispon Wed, 04 Nov 2009 16:11:37 +0000 http://smallbiztrends.com/?p=14821#comment-678804 PPC is really difficult and small businesses can run into problems if not under the wing of a professional. It's definitely a hands off system for most if it is to be effective. PPC is really difficult and small businesses can run into problems if not under the wing of a professional. It’s definitely a hands off system for most if it is to be effective.

]]> By: Kelowna Marketing http://smallbiztrends.com/2009/06/90-of-smb-owners-quit-paid-ads-within-6-months.html#comment-663447 Kelowna Marketing Tue, 14 Jul 2009 21:08:55 +0000 http://smallbiztrends.com/?p=14821#comment-663447 I'm stunned by the number of small business owners who decide to try Adwords themselves, without any training or coaching whatsoever. They are guaranteed to fail. The good news is, if you have an idea of what you are doing, you can optimize their landing pages, run a quick test campaign and show them that PPC does indeed work. I've found that my best clients are those who have tried and failed, because they realize it does indeed take some technical skill. I’m stunned by the number of small business owners who decide to try Adwords themselves, without any training or coaching whatsoever. They are guaranteed to fail.

The good news is, if you have an idea of what you are doing, you can optimize their landing pages, run a quick test campaign and show them that PPC does indeed work. I’ve found that my best clients are those who have tried and failed, because they realize it does indeed take some technical skill.

]]> By: Justin http://smallbiztrends.com/2009/06/90-of-smb-owners-quit-paid-ads-within-6-months.html#comment-660950 Justin Mon, 15 Jun 2009 23:56:56 +0000 http://smallbiztrends.com/?p=14821#comment-660950 I have known several small business owners that have tried the paid ad words and none of them have had any luck with them. They claimed they were not worth the money and they often times couldn't find their ads when searching. I have known several small business owners that have tried the paid ad words and none of them have had any luck with them. They claimed they were not worth the money and they often times couldn’t find their ads when searching.

]]> By: Martin Lindeskog http://smallbiztrends.com/2009/06/90-of-smb-owners-quit-paid-ads-within-6-months.html#comment-660944 Martin Lindeskog Mon, 15 Jun 2009 22:07:43 +0000 http://smallbiztrends.com/?p=14821#comment-660944 I have now registered for a Google Adwords account and created my first ad for a consumable product that is distributed via a direct selling network. My potential customers will purchase the products on a monthly subscription basis or buy from a web shop now and then. I got a campaign offer with an offer code from Google in Sweden. I got SEK 600 after I had registered my account. They charged an one time activation fee. I decided to put a small amount as a monthly budget to test it out. We will see if I will continue with the ads for six months... ;) I had to think a bit before I picked the different search words. I have decided to have six different key word phrases to start with. I used Google's key word tool and looked after common searches and then picked some that I thought could be related to the ad. It will be interested to see what will happen in the next few days. It is good that you quickly could change the settings, e.g., budget per month, where the ad should be show (location), amount of keywords, etc. I have now registered for a Google Adwords account and created my first ad for a consumable product that is distributed via a direct selling network. My potential customers will purchase the products on a monthly subscription basis or buy from a web shop now and then.

I got a campaign offer with an offer code from Google in Sweden. I got SEK 600 after I had registered my account. They charged an one time activation fee. I decided to put a small amount as a monthly budget to test it out. We will see if I will continue with the ads for six months… ;)

I had to think a bit before I picked the different search words. I have decided to have six different key word phrases to start with. I used Google’s key word tool and looked after common searches and then picked some that I thought could be related to the ad. It will be interested to see what will happen in the next few days. It is good that you quickly could change the settings, e.g., budget per month, where the ad should be show (location), amount of keywords, etc.

]]> By: Victor Cheng http://smallbiztrends.com/2009/06/90-of-smb-owners-quit-paid-ads-within-6-months.html#comment-660941 Victor Cheng Mon, 15 Jun 2009 21:37:22 +0000 http://smallbiztrends.com/?p=14821#comment-660941 More Than Half of Olympic Hopefuls Fail More Than Half of Aspiring Actors Fail More Than Half of SMB Owners Fail Within 3 Years More Than Half of People Who Try Sales Fail More Than Half of People Who Try Direct Mail Fail Like many things in life, paid search is inherently COMPETITIVE. It only works if a) it's a good fit for your business, and b) you're GOOD at it. Like anything in life, there is a learning curve. You either pay the price to learn and go up that curve or you pay someone who already knows it. I think expecting good results without paying the price for it is unrealistic. I've gotten paid search to work very profitably in my business. I can say the same about in person selling, public speaking, book publishing, TV publicity, direct mail, and teleseminars. But all of those outcomes came from a serious investment of time and/or money to learn how to be good or to recruit someone who is already good to do it for me. And even if you hire someone or some firm, you still need to know enough to figure out if you're getting ripped off or not. Expecting anything less just isn't realistic. More Than Half of Olympic Hopefuls Fail
More Than Half of Aspiring Actors Fail
More Than Half of SMB Owners Fail Within 3 Years
More Than Half of People Who Try Sales Fail
More Than Half of People Who Try Direct Mail Fail

Like many things in life, paid search is inherently COMPETITIVE.

It only works if a) it’s a good fit for your business, and b) you’re GOOD at it.

Like anything in life, there is a learning curve. You either pay the price to learn and go up that curve or you pay someone who already knows it.

I think expecting good results without paying the price for it is unrealistic.

I’ve gotten paid search to work very profitably in my business. I can say the same about in person selling, public speaking, book publishing, TV publicity, direct mail, and teleseminars.

But all of those outcomes came from a serious investment of time and/or money to learn how to be good or to recruit someone who is already good to do it for me.

And even if you hire someone or some firm, you still need to know enough to figure out if you’re getting ripped off or not.

Expecting anything less just isn’t realistic.

]]> By: Lisa Barone http://smallbiztrends.com/2009/06/90-of-smb-owners-quit-paid-ads-within-6-months.html#comment-660878 Lisa Barone Mon, 15 Jun 2009 13:58:15 +0000 http://smallbiztrends.com/?p=14821#comment-660878 Richard: That's actually a really, really important point. In order to see the best return on your paid search campaign, you really should be directing people to landing pages that are targeted to the ad someone clicked on to find you. A lot of times people simply send people to their home page....and then searchers abandon the process because now they're confused. You want the landing page attached to your PPC ad to deliver on the promise that made someone click through in the first place. Don't send them to your home page. Great point. Thanks! Richard: That’s actually a really, really important point. In order to see the best return on your paid search campaign, you really should be directing people to landing pages that are targeted to the ad someone clicked on to find you. A lot of times people simply send people to their home page….and then searchers abandon the process because now they’re confused.

You want the landing page attached to your PPC ad to deliver on the promise that made someone click through in the first place. Don’t send them to your home page.

Great point. Thanks!

]]> By: 近六个月中超过一半的中小企业退出PPC广告 | 邓少炜日志 http://smallbiztrends.com/2009/06/90-of-smb-owners-quit-paid-ads-within-6-months.html#comment-660852 近六个月中超过一半的中小企业退出PPC广告 | 邓少炜日志 Mon, 15 Jun 2009 08:41:47 +0000 http://smallbiztrends.com/?p=14821#comment-660852 [...] Lisa Barone，原文链接在此 译者：SEMWatch, [...] [...] Lisa Barone，原文链接在此 译者：SEMWatch, [...]

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