Comments on: Take the Time to Manage Customer Reviews

By: SEO Mistakes That Just Make You Look Dumb

SEO Mistakes That Just Make You Look Dumb — Mon, 17 Jan 2011 18:11:11 +0000

[...] Yelp for Business, Foursquare, Twitter Places, etc; and create a strategy for soliciting reviews, managing reviews, and responding to negative reviews. Good search engine optimization includes paying attention to [...]

By: Ignore Robert Scoble, SEO Still Matters For SMBs

Ignore Robert Scoble, SEO Still Matters For SMBs — Tue, 01 Jun 2010 15:41:13 +0000

[...] It’s about Web citations and customer reviews. [...]

By: seo trends 2010,Site Speed,Mobile

seo trends 2010,Site Speed,Mobile — Wed, 19 May 2010 23:44:52 +0000

[...] corners of local search, go through the process of claiming all your local listings, dominate Yelp, manage your customer reviews, get quality citations and do everything you can to build the authority of your site on the [...]

By: SEO Trends to Watch for in 2010 | Small Business Trends

SEO Trends to Watch for in 2010 | Small Business Trends — Mon, 04 Jan 2010 14:16:25 +0000

By: Coder16

Coder16 — Thu, 22 Oct 2009 12:34:58 +0000

Later, Mayweather docks the shuttlepod and Trip goes aboard. ,

By: Twitter Trackbacks for Take the Time to Manage Customer Reviews | Small Business Trends [smallbiztrends.com] on Topsy.com

Sun, 30 Aug 2009 00:17:44 +0000

[...] Take the Time to Manage Customer Reviews | Small Business Trends smallbiztrends.com/2009/06/manage-customer-reviews.html – view page – cached Not so long ago, Yelp received quite a bit of attention when they began allowing business owners to respond to reviews left on the site. It was something SMB — From the page [...]

By: Adam Green

Adam Green — Mon, 06 Jul 2009 12:19:57 +0000

As you say, responding to negative reviews can be tricky. Unless the review is off the wall, it might be best to leave it alone, and focus on generating high search engine rank for positive reviews. This can be done by identifying positive comments and spreading them widely. You can repost positive reviews on your own site or blog, and bookmark them to sites like Delicious. You can also tweet them. The more exposure you give to positive reviews, the higher they will rank in Google. Users understand that there may be a mix of positive and negative results when they search Google, but they assume Google somehow knows which ones are more important (read true) so the key is to get the positives to show up higher than the negatives in search results. I call this technique reputation optimization, and I’ve written about it a lot on my blog. This post might be useful to your readers.

http://www.alertrank.com/mrgooglealerts/2009/05/03/google-owns-your-reputation/

By: Kris Bovay

Kris Bovay — Fri, 03 Jul 2009 20:14:23 +0000

Thanks Lisa. Good insight to a serious communication concern – handling negative feedback (world wide). I’ve worked with some clients who want to ignore the importance, and impact, of customer feedback – and lost business. It’s even more important in today’s marketplace where a few voices can be heard loudly around the globe.

By: Rose Anderson

Rose Anderson — Thu, 02 Jul 2009 04:23:02 +0000

You’re right Franchise Opportunities. The moment we launched our business, we accept the fact that it is open for public scrutiny and we can not please everyone. However, bad exposure from not genuine reviews and customers are what hurts most. It would be alright if these negative reviews are coming from genuine customers who really have tried your product and service but then having a bad exposure from these fake people — “Oh just so grrr”!

By: JB

JB — Wed, 01 Jul 2009 20:33:08 +0000

Great post Lisa! You have some great reminders in there, with my favorite “tip” being: remember to breath! That can’t be overstated–deal with it calmly by sleeping on it if necessary.

That said, Jay Bean, CEO of OrangeSoda was interviewed for Small Business Trends Radio, speaking about “Fending Off Competitor Smear Campaigns” (http://www.smbtrendwire.com/2009/05/26/fending-off-competitor-smear-campaigns/). He offered some good advice that goes along with your article.

Full disclosure, I do PR for OrangeSoda (www.OrangeSoda.com).