I wonder why unsolicited emails cause such an issue, especially when you can “cold call” companies without a problem (other than people hanging up on you).

Nice Post though…

The report could come from your mother-in-law or a disgruntled ex-employee or even an ex-girlfriend with an axe to grind. They were all accepted without question and the small businesses involved didn’t have to pay fines but their reputations would end up in shreds and they’d find their emails blocked for no apparent reason.

People seem a lot calmer about spam these days, probably because the anti-spam types stopped trying to figure out how to keep the spammers from spamming and turned their attention to improving the spam filters to put people back in charge of their inboxes. The spammers don’t seem to care; presumably, they get paid for sending the emails, not ensuring that somebody actually reads them. Thus it doesn’t seem to be the issue it once was.

I use Constant Contact for my email campaigns and they are very specific about having all the aforementioned components in their templates so that you are in compliance with the rules. The exception being the Subject Line, which would be almost impossible for them to monitor automatically.

One thing with CC though, you’ll be notified if someone reports your email as SPAM, but won’t tell you who. Now I send REALTORS images of homes I have photographed on behalf of Agent-clients and send those out so area REALTORS know what is available for Buyers. While I have had a very, very low SPAM report ratio, who is to say that the person reporting SPAM doesn’t know that the email in fact is a legitimate service provided by one Agent to the others based on the rules? Who is to say there isn’t some other agenda behind the SPAM report?

I am sure Constant Contact reviews the SPAM reports and would notify me if I was not in compliance, but they haven’t contacted me so I don’t worry about it.

Andrew

And I say that the CAN-SPAM Act does not need interpretation and it is very clear and that was to be respected. even for large systems and data centers Americans. Indeed, none law is respected in the USA. It is no man’s land.

“I wonder why unsolicited emails cause such an issue, especially when you can “cold call” companies without a problem (other than people hanging up on you).”

That’s because it costs people and businesses money to download email, particularly earlier in the century when dial up access was more common than it is now. When you cold call a company, the expense is borne by the caller and costs the callee nothing but their time.

Besides, some of the ways in which spammers acquire email addresses are pretty unsavory, which adds to the negative perception.